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Net worth : shaping markets when customers make the rules
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Librairie Eyrolles - Paris 5e

Net worth : shaping markets when customers make the rules

Net worth : shaping markets when customers make the rules

The emerging role of the infomedia in the race for customer information

John Hagel, Marc Singer

311 pages, parution le 01/11/2000


"A practical, insightful manual that shows how to implement the visionary ideas of Net Gain.This is the kind of book you want to keep out of your competitors' hands."
-Esther Dyson, Chairman, EDventure Holdings, and
Author of Release 2.0:A Design for Living in the DigitalAge

"The Internet is truly a new medium, and most writers miss its impact. Hagel and Singer demonstrate convincingly that profile-based and intermediated marketing are the new drivers of revenue in the digital age."
-Eric Schmidt, CEO, Novell, Inc.

"Mass communication on the Web will ultimately favor the proverbial'little guy,' and John Hagel explains why. Showing how individuals will gather and use information to manage relations with Corporate America, Net Worth turns the Internet on its head. Companies trying to capitalize on the global network can learn much from this book."
-Tom Gardner, Co-founder,

"As we all seek to'monetize communityeffectively and compassionately, the timeliness of this book almost scares me. Hagel once again pushes us forward by suggesting a business relationship for community that recognizes the richness and complexity of the consumer relationships that weve already sewn."
-Bo Peabody, President and CEO, Tripod, Inc., and

Vice President of Network Strategy, Lycos, Inc.

"Hagel and Singer display a depth of insight and level of understanding seldom seen in works on Internet commerce. Net Worth is a road map for success into the new century. 1 hope none of my competitors read it."
-Trevor Dow Traina, President and Founder, CompareNet

"Net Worth may be the single most important book yet on the Internet economy. If Hagel
and Singer are correct-and 1 believe strongly that they
are-then infomediaries will be at the epicenter of a
fundamentally new way to create relationships between consumers and marketers."

L'auteur - John Hagel

Autres livres de John Hagel

L'auteur - Marc Singer

Marc SINGER, egalement directeur associe de McKinsey & Company, co-dirige le pole Continuous Relationship Marketing (CRM).

Caractéristiques techniques

Éditeur(s) Harvard Business School Press (HBS)
Auteur(s) John Hagel, Marc Singer
Parution 01/11/2000
Nb. de pages 311
Format 16 x 24,1
Couverture Relié
Poids 70g
Intérieur Noir et Blanc
EAN13 9780875848891


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