On Target

How the World's Hottest Retailer Hit a Bull's-Eye

Laura Rowley - Collection Business

216 pages, parution le 06/12/2004

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Résumé

The first behind-the-scenes look at the stunning success of America's hippest discount retailer

Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.

L'auteur - Laura Rowley

LAURA ROWLEY is a journalist specializing in business. She is the personal finance columnist for Self magazine and a former producer/reporter for CNN business news. She reported on air for Your Money and Business Unusual, profiling numerous Fortune 500 companies. Her freelance work has appeared in the New York Times, Parents, and other publications. Visit her Web site at www.laurarowley.com.

Sommaire

Acknowledgments
Introduction
The Target Difference
The Right Stuff
Inside the Mind of the Bargain Hunter
Advertising and Promotion
Service and Technology
The Legend of George Draper Dayton
The Next Generation
Management Excellence
Guides for Growth
Philanthropy
Challenges
Target Corporation Financial Facts
Target Corporation Historic Highlights
Notes
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Laura Rowley
Collection	Business
Parution	06/12/2004
Nb. de pages	216
Format	14 x 22
Couverture	Broché
Poids	268g
Intérieur	Noir et Blanc
EAN13	9780471667292
ISBN13	978-0-471-66729-2