Re-Inspiring the corporation
The seven Seminal Paths to corporate Greatness
Résumé
Where do the re-engineering, merger and outsourcing-weary
corporations go from here? The answer: they need to change
through re-inspiration. Corporate re-inspiration posits a
counter-force to recent changes—the re-assembly of
the corporation, the re-establishment of the contract
between employees and the firm. It teaches how to restore
the collection of values, approaches, practices, and
character that make a successful corporation unique and
drive its differentiation. The author shows how a core
ethic, combined with a set of simple tools, can be used by
a corporation to harness collective belief and set a
company apart from its competitors. Through-out the book
the author applies lessons from the great religions of the
world, investigating what has made those religions great
and what lessons can be drawn from the institutions that
have withstood the test of time.
Mark Coleridge Scott (London, UK) is an Executive Vice President of Lighthouse Holdings, a newly created global marketing communications group. Until recently, he was Operations Director at WPP Group plc., prior to which he worked for a number of years as a management consultant in Europe and the United States.
L'auteur - Mark Scott
Mark Scott is a Microsoft Certified Professional
Database Administrator, systems engineer, Internet
solutions developer and trainer. He has been consulting and
working for the major technology companies for over 20
years. Mark has written courseware and SQL Server
certification tests for Microsoft Corporation, and is the
co-author of a recent E-Commerce book for Hungry
Minds.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | Mark Scott |
| Parution | 15/03/2000 |
| Nb. de pages | 198 |
| Format | 15,5 x 23,6 |
| Couverture | Relié |
| Poids | 400g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780471863700 |
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