Redefining Global Strategy

Crossing Borders in a World Where Differences Still Matter

Pankaj Ghemawat

272 pages, parution le 01/09/2007

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Résumé

Why do so many global strategies fail-despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies.

But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity-including direct investment, tourism, and communication-happens locally, not internationally.

In this "semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how-by providing tools for:

Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.

Tracking the implications of particular border-crossing moves for your company's ability to create value.

Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.

In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences-as well as how other well-known companies have failed at this challenge.

Crucial for any business competing across borders, this book will transform the way you approach global strategy.

Sommaire

Foreword
Acknowledgments
Introduction
Value in a World of Differences
Semiglobalization and Strategy
Differences Across Countries: The Cage Distance Framework
Global Value Creation: The Adding Value Scorecard
Strategies for Global Value Creation
Adaptation: Adjusting to Differences
Aggregation: Overcoming Differences
Arbitrage: Exploiting Differences
Playing the Differences: The AAA Triangle
Toward a Better Future: Getting Started
Notes
Selected Resources
Index
About the Author

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Pankaj Ghemawat
Parution	01/09/2007
Nb. de pages	272
Couverture	Relié
Intérieur	Noir et Blanc
EAN13	9781591398660
ISBN13	978-1-59139-866-0