Research Methods for Business
Joseph F. Hair Jr., Arthur Money, Phillip Samouel, Mike Page
Résumé
Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective.
Research Methods for Business is a new European business research methods book. The authors present a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples.
Features:
- A new focus on qualitative methods with the inclusion of four new chapters
- European examples
- Practical illustrations of business research techniques with examples from Europe
- New cases at the end of each chapter based on business problems in Europe
- The addition of a new co-author, Professor Mike Page, Dean of Rotterdam School of Management. Professor Page adds a Northern European perspective
L'auteur - Joseph F. Hair Jr.
Joseph Hair Jr. is Professor of Marketing at Kennesaw State University.
L'auteur - Arthur Money
rthur Money is Professor of Management and Director of the School of Projects, Processes and Systems at Henley Management College. He is also Director of the Henley Research Development Fund.
L'auteur - Phillip Samouel
Phillip Samouel is Professor of Business Economics and Dean of the Faculty of Business and Law at Kingston University.
L'auteur - Mike Page
Mike Page is Professor of Business Administration and Dean of Post Experience programme at the RSM Erasmus University. He is also the executive director of the Rotterdam School of Management B.V.
Sommaire
- The Role of Business Research .
- Learning Outcomes.
- Introduction.
- Business Research Defined.
- Elements of Business Research.
- What Does Business Research Study?
- Trends Impacting Business Research.
- The Manager-Researcher Relationship.
- Summary.
- Overview of the Research Process .
- Learning Outcomes.
- Introduction.
- The Business Research Process.
- Contrasting Qualitative vs. Quantitative Approaches.
- Theory and Science in Business Research.
- Summary.
- Ethics in Business Research.
- Learning Outcomes.
- Introduction.
- Relevance of Business Ethics.
- Ethical Obligations of Researcher.
- Ethical Obligations of Business Decision Makers.
- Ethical Obligations of Research Participants.
- Gaining Access to Respondents.
- Summary.
- Defining the Research Problem and Reviewing the Literature.
- Learning Outcomes.
- Introduction.
- What is a Good Research Topic.
- Research Questions and Objectives.
- Writing a Research Proposal.
- Preparing a Literature Review.
- Sources of Literature.
- Planning the Literature Search.
- Writing a Literature Review.
- The Literature Review and Research Questions.
- Summary.
- Secondary Data.
- Learning Outcomes.
- Introduction.
- Value of Secondary Data.
- Nature and Scope of Secondary Data.
- Secondary Data Sources.
- Internal Background Reviews.
- External Sources of Secondary Data.
- Syndicated Sources of Secondary Data.
- Using the Internet to Obtain Secondary Data.
- Applications of Secondary Research in Practice.
- Summary.
- Conceptualization and Research Design.
- Learning Outcomes.
- Introduction.
- Developing a Conceptual Model.
- Identify Variables & Constructs.
- Specify Hypotheses & Relationships.
- Draw Conceptual Model.
- Basic Research Designs.
- Exploratory. Descriptive.
- Causal.
- Combining Research Designs.
- Summary.
- Sampling Approaches.
- Learning Outcomes.
- Introduction. Sampling.
- Sampling Process.
- Probability Sampling.
- Nonprobability Sampling.
- Sample Size.
- Summary.
- Data Collection Methods.
- Learning Outcomes.
- Introduction.
- Data Collection - Qualitative vs. Quantitative.
- Observation.
- Survey Approaches, including panels.
- Depth Interviews.
- Focus Groups.
- Case studies.
- Content analysis.
- Summary.
- Measurement & Scaling.
- Learning Outcomes.
- Introduction.
- What is a Concept?
- How to Measure Concepts.
- Practical Decisions When Developing Scales.
- Criteria for Assessing Measurement Scales.
- How to Develop a Scale.
- Summary.
- Designing the Questionnaire.
- Learning Outcomes.
- Introduction.
- Questionnaire Design.
- Questionnaire Sections and Sequence.
- Preparing and Presenting Good Questions.
- Pretesting Questionnaires.
- Summary.
- Basic Data Analysis for Qualitative Research.
- Learning Outcomes.
- Introduction.
- Data Preparation.
- Analyzing Qualitative Research.
- Summary.
- Basic Data Analysis for Quantitative Research.
- Learning Outcomes.
- Introduction.
- Data Preparation.
- Using Charts and Graphs.
- Measures of Central Tendency.
- Measures of Dispersion.
- Other Diagnostic Measures.
- Summary.
- Testing Hypotheses.
- Learning Outcomes.
- Introduction.
- Understanding Hypothesized Relationships.
- Hypothesis Testing.
- Single Group Hypothesis Testing.
- Chi-Square & t-test.
- Multiple Group Hypothesis Testing.
- Analysis of Variance.
- Summary.
- Assessing Relationships Between Variables.
- Learning Outcomes.
- Introduction.
- Types of Relationships.
- Covariation and Variable Relationships.
- Analyzing Association Using Correlation.
- Prediction Using Regression.
- Summary.
- Reporting & Presenting Results.
- Learning Outcomes.
- Introduction.
- Written and Oral Communication.
- The Written Research Report.
- Guidelines for the Written Report.
- Oral Presentations.
- Using Visuals.
- Summary.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | Joseph F. Hair Jr., Arthur Money, Phillip Samouel, Mike Page |
| Parution | 29/01/2007 |
| Nb. de pages | 450 |
| Format | 19 x 23,5 |
| Couverture | Broché |
| Poids | 960g |
| Intérieur | 2 couleurs |
| EAN13 | 9780470034040 |
| ISBN13 | 978-0-470-03404-0 |
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