Revealing the Corporation

Perspectives on Identity, Image, Reputation and Corporate Branding

John M.T. Balmer, Stephen A. Greyser

366 pages, parution le 18/03/2003

Ajouter à une liste

Indisponible

Résumé

An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations. Drawing on their wide experience the editors have assembled a portfolio of works from those who practice, as well as those who study and research the area. These will be of interest to anyone studying, analyzing and managing an organization's identity, image, reputation and corporate brand.
The book draws on articles from leading journals in the field and includes important recent articles as well as classics, written by recognised masters of the genre, which still inform current debate and practice.

Key feature include:
*insightful commentary from the editors on each section
*discussion and study questions
*links to other works in the genre

This book is invaluable to both students and managers who are concerned with comprehending the dimensions of corporate meaning.
Contents

Section One:Historical Overview
Section Two:Corporate Identity in Context
Section Three:Organisational Identity and Organizational Image
Section Four:Corporate Image
Section Five:Corporate Reputation
Section Six:Corporate Communications
Section Seven: Corporate Brands
Section Eight:Case Study
Teaching Notes
Bibliography

Caractéristiques techniques

	PAPIER
Éditeur(s)	Routledge
Auteur(s)	John M.T. Balmer, Stephen A. Greyser
Parution	18/03/2003
Nb. de pages	366
Format	17,5 x 24,5
Couverture	Broché
Poids	770g
Intérieur	Noir et Blanc
EAN13	9780415284219
ISBN13	978-0-415-28421-9