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Revealing the Corporation

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Revealing the Corporation

Revealing the Corporation

Perspectives on Identity, Image, Reputation and Corporate Branding

366 pages, parution le 18/03/2003

Résumé

An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations. Drawing on their wide experience the editors have assembled a portfolio of works from those who practice, as well as those who study and research the area. These will be of interest to anyone studying, analyzing and managing an organization's identity, image, reputation and corporate brand.
The book draws on articles from leading journals in the field and includes important recent articles as well as classics, written by recognised masters of the genre, which still inform current debate and practice.

  • Key feature include:
  • *insightful commentary from the editors on each section
  • *discussion and study questions
  • *links to other works in the genre
This book is invaluable to both students and managers who are concerned with comprehending the dimensions of corporate meaning.
Contents
  • Section One:Historical Overview
  • Section Two:Corporate Identity in Context
  • Section Three:Organisational Identity and Organizational Image
  • Section Four:Corporate Image
  • Section Five:Corporate Reputation
  • Section Six:Corporate Communications
  • Section Seven: Corporate Brands
  • Section Eight:Case Study
  • Teaching Notes
  • Bibliography

Caractéristiques techniques du livre "Revealing the Corporation"

  PAPIER
Éditeur(s) Routledge
Auteur(s) John M.T. Balmer, Stephen A. Greyser
Parution 18/03/2003
Nb. de pages 366
Format 17,5 x 24,5
Couverture Broché
Poids 770g
Intérieur Noir et Blanc
EAN13 9780415284219
ISBN13 978-0-415-28421-9

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