Start Your Own Seminar Production Business

Entrepreneur Press, Terry Adams, Rob Adams

210 pages, parution le 23/10/2006

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Résumé

Be Your Own Boss and Sell Your Expertise

Did you ever think you might be able to make money leading seminars to teach others what you know? Or promoting a dynamic speaker who motivates the crowds? Many people pay top dollar to attend seminars that teach them how to do something faster, better, more easily or more profitably-which gives you a great opportunity for profit.

This hands-on guide, completely updated with the latest trends and newest information, details how to plan seminars, webinars, and teleseminars for yourself or someone else from start to finish. Learn how to:

Negotiate for great deals on halls, hotels and conference rooms
Promote a business with almost no cash investment
Use ingenious PR tactics that will draw attendees-and profits-like a magnet
Test-market your subject matter before spending a dime
Develop and sell CDs, books and other profitable materials

People who promote and produce seminars are making huge profits-and so can you! Get in on the action in this booming field today.

Sommaire

Preface
Seminar Production Pizazz
On with the Show: Market Research
Designing Your Theater: Choosing a Name and a Structure
Box Office Management: Figuring Your Finances
Behind the Podium: Daily Operations
From Back Door to Back of the Room: Inventory and Shipping
The Projection Room: Your Business Equipment
Command Center: Your Business Location
Your Stage Crew: Finding and Hiring Speakers and Staff
Marquee Magic, Part 1: Direct-Mail Advertising
Marquee Magic, Part 2: Promo Kits and Media Time
The Check's in the Mail: Effectively Controlling Your Finances
Packed House or Empty Seats
Appendix: Seminar Production Resources
Glossary
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Entrepreneur Press
Auteur(s)	Entrepreneur Press, Terry Adams, Rob Adams
Parution	23/10/2006
Nb. de pages	210
Format	17,5 x 23
Couverture	Broché
Poids	360g
Intérieur	Noir et Blanc
EAN13	9781599180366
ISBN13	978-1-59-918036-6