Strategic Management

Creating Value in Turbulent Times

Peter Fitzroy, James Hulbert

432 pages, parution le 28/10/2004

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Résumé

This MBA level book offers a managerial perspective of strategic management, which the authors define as the task of creating organizations that generate value in a turbulent world. It covers all core areas of the subject in depth, but also includes many topics omitted by competing titles. Written in an accessible style and drawing on numerous examples of leading companies, Fitzroy and Hulbert demonstrate that the major driver of success is the quality of a firm s strategic management. Their clear learning objectives will ensure that readers emerge equipped to meet this challenge.

Sommaire

Managing Strategically
The Fundamentals of Strategic Management
The Competitive Environment
Financial Markets
Internal Analysis: Managing Competencies, Costs and Knowledge
Creating Future Direction
Business-Level Strategy
Corporate-Level Strategy
Managing Innovation and the Dynamic Scope of theFirm
Leading Organizational Change
Designing Organizational Architecture
Measuring Organizational Performance
Corporate Governance
Strategic Management in Transition

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Peter Fitzroy, James Hulbert
Parution	28/10/2004
Nb. de pages	432
Format	17,5 x 24,5
Couverture	Broché
Poids	885g
Intérieur	Noir et Blanc
EAN13	9780470857311
ISBN13	978-0-470-85731-1