Strategic Management and Competitive Advantage

Concepts and Cases

Jay B. Barney, William S. Hesterly

370 pages, parution le 22/09/2005

Ajouter à une liste

Indisponible

Résumé

For undergraduate strategy/strategic management.

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Sommaire

The Tools of Strategic Analysis
- Chapter 1 What Is Strategy and the Strategic Management Process?
- Chapter 2 Evaluating a Firm's External Environment
- Chapter 3 Evaluating a Firm's Internal Capabilities
- Cases: Roadway Express; Apple iTunes; Michelin and the Global Tire Industry; Wal-Mart Stores, Inc.; Harlequin Enterprises
Business Level Strategies
- Chapter 4 Cost Leadership
- Chapter 5 Product Differentiation
- Cases: British Motorcycle Industry; JetBlue; Kodak; Levi's; Nike, Inc.
Corporate Strategies
- Chapter 6 Vertical Integration
- Chapter 7 Corporate Diversification
- Chapter 8 Organizing to Implement Corporate Diversification
- Chapter 9 Strategic Alliances
- Chapter 10 Mergers and Acquisitions
- Cases: Nucleon, Inc.; LVMH; Ben & Jerry's- Japan;Ebay; The Tale of Eloise and Abelard; Extending the Easy Business Model; Lego; SwissAir; Newell Company; Saatchi & Saatchi; Cooper Industries

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Pearson
Auteur(s)	Jay B. Barney, William S. Hesterly
Parution	22/09/2005
Nb. de pages	370
Format	21 x 26
Couverture	Relié
Poids	1350g
Intérieur	Quadri
EAN13	9780131542747
ISBN13	978-0-13-154274-7