
Résumé
The truth you need to know before you buy a franchise
This straight-shooting franchise guide goes beyond the "how-to" to teach you what to expect when starting a franchise. Real-life stories from the trenches illustrate to you how to cope with the difficulties a franchise presents. Street Smart Franchising reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure. Plus, it offers an in-depth look at what happens during the research and investigation of a franchise, something glossed over in most franchise books.
Sommaire
- What you need to know before you start looking
- What's a franchise?
- Why should I invest in a franchise?
- Understanding your behavior style
- What does winning look like?
- What does it take to win as a franchisee?
- The learning curve of a franchise
- The evolution of the franchisee-franchisor relationship
- Investigating franchises
- Locating franchise opportunities
- Following a six-step franchise investigation process
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Entrepreneur Press |
Auteur(s) | Joe Mathews, Deb Percival, Don DeBolt |
Parution | 27/07/2006 |
Nb. de pages | 240 |
Format | 15 x 22,5 |
Couverture | Broché |
Poids | 340g |
Intérieur | Noir et Blanc |
EAN13 | 9781599180212 |
ISBN13 | 978-1-599180-21-2 |
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