Successful Tourism Marketing
A pratical handbook
229 pages, parution le 01/11/2000
(2eme édition)
Résumé
Travel and tourism is set to become the world's largest
industry. With improved marketing, most tourism businesses
could claim a bigger share of this lucrative but fragmented
industry. Successful Tourism Marketing is designed to
benefit anyone seeking to promote a tourism ‘product'
or service, whether it is a destination, visitor
attraction, hotel or tour operation.
Rather than concentrating solely on marketing principles,
this book considers the many markets for tourism products,
how to target the markets you wish to reach and illustrates
the theory with a range of case studies. Also offered is
practical advice and information on promotional activities,
including:
- print material;
- public relations;
- advertising;
- selling;
- exhibitions;
- direct mail;
- using the Internet.
Now in its second edition, Successful Tourism Marketing considers both domestic and overseas markets for tourism products and covers both the travel trade and independent travellers. This book will equip readers with a thorough and practical grounding in tourism and the essentials and peculiarities of marketing in this field.
Contents
- Introduction
- The tourism industry
- Trends in tourism - today and tomorrow
- Developing a marketing plan
- Promotional tools
- Case studies and examples of good marketing
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Kogan Page |
| Auteur(s) | Susan Briggs |
| Parution | 01/11/2000 |
| Édition | 2eme édition |
| Nb. de pages | 229 |
| Format | 15,2 x 23,3 |
| Couverture | Broché |
| Poids | 378g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780749434694 |
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