Successful Web marketing

Recent research shows that one of the most popular reasons for surfing the Net is to find travel, leisure and tourism products. And yet, Internet marketing is still in its infancy – even second generation Web sites remain expensive cases of trial and error. Successful Web Marketing for the Tourism and Leisure Sectors aims to change this. This book will help leisure and tourism organizations develop better Web sites and integrate them into their overall marketing campaign. It covers:

a basic, non-technical introduction to how the Web works;

• understanding Internet users and what they're looking for;
• importance and benefits of the Internet for tourism and leisure;
• trends in tourism and leisure;
• developing a marketing strategy;
• creating Web sites with impact;
• promoting your Web site;
• advertising on the Internet;
• e-mail as a promotional tool;
• e-commerce opportunities;
• useful sites;
• frequently asked questions;
• geek-free glossary.

This practical, jargon-free guide will help readers see the Internet as a powerful network rather than a confusing, tangled web. Full of ‘how to' information that can be immediately implemented, this book will help practitioners put the Internet at the forefront of their marketing activities.

Contents

• Introduction
• Untangling the web
• Understanding internet users
• Importance of the tourism and hospitality industry
• Benefits of the internet for tourism and leisure
• Trends in tourism and leisure
• Developing a marketing strategy
• Web sites with impact
• Promoting your web site
• Advertising on the Internet
• E-mail as a promotional tool
• E-commerce opportunities
• Useful sites
• Frequently asked questions