Summary: the membership economy

Review and analysis of kellman baxter's book

Businessnews Publishing - Collection Business book summaries

38 pages, parution le 16/09/2016

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Résumé

The must-read summary of Robbie Kellman Baxter's book: "The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue".

This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking their business models to go from selling individual products to offering memberships. These memberships generate recurring revenues and allow the customer to build a relationship with the company. Thanks to social media, it is now easier than ever for organisations to maintain relationships with customers on a long-term basis, which leads to customers remaining loyal to the company. By applying the seven strategies listed in this summary to your business, you will be able to retain customers and join the Membership Economy.

Added-value of this summary:
- Save time
- Understand key concepts
- Expand your business knowledge

To learn more, read "The Membership Economy" to discover how to engage more with your customers and have a competitive edge over other companies.

Caractéristiques techniques

	PAPIER	NUMERIQUE
Éditeur(s)	Busi Book Sum
Auteur(s)	Businessnews Publishing
Collection	Business book summaries
Parution	16/09/2016	20/07/2016
Nb. de pages	38	20
Format	12 x 18	-
Couverture	Broché	-
Poids	49g	-
Contenu	-	ePub
EAN13	9782511042120	9782511041123