The eProcess Edge - Peter G. W. Keen , Mark P. McDonald - Librairie Eyrolles
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The eProcess Edge

The eProcess Edge

Peter G. W. Keen, Mark P. McDonald

304 pages, parution le 01/06/2000

Résumé

It's time to stop talking about the Internet economy and start managing it!

eCommerce has changed business as we know it. No hype -- it's reality. New companies, new competition, new customers - all challenge existing business rules. The emerging new economy, however, has fundamentals about customers, relationships, service and brand. Customers matter in eCommerce and gaining their trust and repeat business are critical for success. How does a company create an eCommerce business based on relationships' What must it do to achieve the right balance between vertical operation and virtual integration' What should be on the executive agenda for eCommerce? The answers can be found inside The eProcess Edge: Creating Customer Value and Business Wealth in the Internet Era, from thought leaders Peter Keen and Mark McDonald.

Keen and McDonald have identified the approaches and steps necessary to create wealth through raising efficiency and combating commoditization found on the Web. It's not about just knowing what to do; it's about knowing how to implement processes, and turning innovation into execution. This book is a practical roadmap that shows managers and technology decision-makers exactly how to improve their processes and capabilities, gain the competitive advantage through relationships and help their companies build wealth. Revealing the advantages of eProcess, the authors show how to combine new technology with business processes to generate faster revenue growth and greater profits through relationships and repeat business.

L'auteur - Peter G. W. Keen

Peter G.W. Keen is president of Keen Innovations and Keen Education. He has served on the faculties of Harvard, Stanford, MIT, Wharton, Duke, and Fordham, as well as Delft, Stockholm, and the London Business School. He is the author of twenty books on business and IT strategy, and an advisory board member for a number of Internet companies.

Caractéristiques techniques

  PAPIER
Éditeur(s) Mc Graw Hill
Auteur(s) Peter G. W. Keen, Mark P. McDonald
Parution 01/06/2000
Nb. de pages 304
Couverture Relié
Intérieur Noir et Blanc
EAN13 9780072126266

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