The Innovation Wave: Meeting the Corporate Challenge

Bettina Von Stamm

224 pages, parution le 03/12/2002

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Résumé

Innovation is a key driver of business success. Innovate or die, so business gurus tell us. But even organisations that once changed markets with the introduction of an innovative product often decline and fall into anonymity. The innovation challenge is not about creating one radically different product but about how to create an innovative organisation that is capable of sustainable renewal and consistent winning performance.

The Innovation Wave brings together a truly world class group of ideas, tools, actions, and thinkers to help identify the trends, challenges and paradoxes of leading-edge innovation. Based on work conducted by the London Business School's Innovation Exchange, and supplemented by 'never-seen-before' contributions from a glittering array of stellar academics and professionals, including:

Gary Hamel
Costas Markides
Pierre-Yves Gerbeau
Gareth Jones

The Innovation Wave will completely revolutionise the way you think about innovation. Every area of the innovative approach is covered, including culture, leadership, strategy & vision and processes. Case studies highlight best and worst practices, with strong emphasis on relevance and application to the real world. CEOs, thought leaders, and students of innovation on MBA and advanced management courses, will gain a first-class understanding of how to build winning innovation performance in their own companies.

Contents

Gauging the sea - understanding where we are
Rising tides - establishing an urgency
Fishing where the fish are - the need to focus
Riding the wave - how to make it happen
Riding on the crest of the wave - how to stay on top
Endless as the sea - innovation challenges

L'auteur - Bettina Von Stamm

Involved since the formation of the idea for the Innovation Exchange (IE) in 1998, Dr Bettina von Stamm is now responsible for the running of the initiative at London Business School (LBS). She organises and facilitates the varied activities of the IE, including workshops, other events and research projects. With a first degree in architecture and town planning, an MBA, and a PhD (The Impact of Context and Complexity in New Product Development) from LBS, Bettina has developed an expertise in innovation, design, design management and creativity.
Bettina has developed a set of ten case studies, sponsored by the Design Council, which form the basis for an MBA elective course on innovation and design at London Business School. Bettina has also taught on the distance learning MBA in Design Management for the University of Westminster and carried out a variety of consulting, research and training projects with clients such as the BBC, IDEO, Ford, SKF and Ernst & Young International. Bettina is author of the forthcoming book Managing Innovation, Creativity and Design (John Wiley & Sons).

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Bettina Von Stamm
Parution	03/12/2002
Nb. de pages	224
Format	16 x 23,5
Couverture	Relié
Poids	471g
Intérieur	Noir et Blanc
EAN13	9780470847428
ISBN13	978-0-470-84742-8