The INSEAD-Wharton Alliance on Globalizing

Strategies for Building Successful Global Businesses

Hubert Gatignon, John R. Kimberly

452 pages, parution le 02/09/2004

Ajouter à une liste

Indisponible

Résumé

The INSEAD-Wharton Alliance combines the insights of two leading global business schools to examine the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strategy. In contrast to strident and often heavily rhetorical debates, this volume focuses on the managerial strategies involved in globalizing businesses, including leadership, market entry and managing risks. The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how to either slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges.

Contributors :
Hubert Gatignon, John R. Kimberly, Mauro F. Guillén, Mary O'Sullivan, Michael Useem, Robert J. House, Mansour Javidan, Günter Stahl, Arnoud De Meyer, Patrick Harker, Gabriel Hawawini, Harbir Singh, Maurizio Zollo, Reinhard Angelmar, George S. Day, David J. Reibstein, Christophe Van den Bulte, Raphael Amit, Christoph Zott, Gordon Bodnar, Bernard Dumas, Richard Marston, Paul R. Kleindorfer, Luk Van Wassenhove, Philip Anderson, Lori Rosenkopf, Eric W. Orts, Ethan B. Kapstein, Stephen J. Kobrin, Lawton R. Burns, Thomas D'Aunno

Sommaire

Globalization and its challenges
Part I Leading the global organization
- The changing international corporate governance landscape
- Corporate governance and leadership in a globalizing equity market
- Leadership in a global organization: a cross-cultural perspective
- The globalization of business education
Part II Global market participation
- Globalization through acquisitions and alliances: an evolutionary perspective
- Developing new products and services for the global market
- Managing brands in global markets
- Global marketing of new products
- Global equity capital markets for emerging growth firms: patterns, drivers, and implications for the globalizing entrepreneur
Part III Managing risk and uncertainty
- Cross-border valuation: the international cost of equity capital
- Managing risk in global supply chains
- Global recombination: cross-border technology and innovation management
- From corporate social responsibility to global citizenship
- Colliding forces: domestic politics and the global economy
- Global implications of information and communication technologies (ICT)
Part IV Implications and conclusions
- Globalization and its many faces: the case of the health sector
- Conclusion: The continuing process of globalizing

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Cambridge University Press
Auteur(s)	Hubert Gatignon, John R. Kimberly
Parution	02/09/2004
Nb. de pages	452
Format	16 x 24
Couverture	Relié
Poids	880g
Intérieur	Noir et Blanc
EAN13	9780521835718
ISBN13	978-0-521-83571-8