The Interactive Strategy Workout.

Analyze and Develop the Fitness of Your Business

Cyril Levicki

356 pages, parution le 13/03/2003 (3^eme édition)

Ajouter à une liste

Indisponible

Résumé

Put your business through the strategy workout.

Every business in every industry needs an effective strategic plan in order to perform and to succeed.

But analyzing and devising a company's strategy is only half the task - that plan must then be implemented and sustained.

The Strategy Workout, now in its third edition, is the definitive, practical handbook for managers wishing to improve their business's performance. This book is now even more accessible, reducing complex theory to simple audit questions, and allowing you to create and test the strength of any new strategy.

This new and thoroughly updated edition includes new chapters on the valuation of businesses, creativity in strategy and management and team motivation. The highly popular workouts have been augmented with three new self-assessment audits on industry analysis, accounts evaluation and international strategy.

At last. Solutions to all your strategic problems.

Contents

Part One: Methodology for strategic analysis

Introduction to the workout method
Mission and vision statements
Examining the non-controllable environment
Studying the competitors
Market and business analysis
Organizational self-analysis: strengths, neutrals and weaknesses
Organizational culture
Value chains and how to analyze them
Numerical evaluation
Being creative about the long-term strategy
Organizational structure
Short-term tactics to build the long-term strategy
International considerations

Part Two: Implementation through leadership and management

Leadership
Strategic management
Epilogue

Part Three: Measure your final strategy workout fitness

Workout audits
Further reading
Index
How you can get the most from your strategy workout: a note from the author
CD of all the workouts

L'auteur - Cyril Levicki

Cyril Levicki a commence par travailler comme ouvrier avant de creer sa propre entreprise puis de diriger de nombreuses entreprises de commerce, allant de la vente au detail a une societe internationale d?import-export. Il entame un cursus universitaire, obtient un doctorat a la London Business School et enseigne un temps dans diverses universites en Angleterre et aux Etats-Unis, avant de se consacrer pleinement a ses clients professionnels comme consultant specialise dans la formation des dirigeants et l?elaboration des strategies.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Cyril Levicki
Parution	13/03/2003
Édition	3^eme édition
Nb. de pages	356
Format	17 x 24,5
Couverture	Broché
Poids	753g
Intérieur	Noir et Blanc
EAN13	9780273659129
ISBN13	978-0-273-65912-9