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The leader as communicator
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The leader as communicator

The leader as communicator

Robert Mai, Alan Akerson

286 pages, parution le 05/06/2003

Résumé

Strong leaders communicate in many ways-and with profound effects!

In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that leadership communication isn't a matter of "making nice," but a strategic necessity.

Organized around an original model defining the important communication roles a leader must fill, The Leader as Communicator examines roles as diverse as trust-builder and critic, renewal champion and navigator, learning advocate and provocateur. The book presents case studies of organizations including Cadillac, Emerson, and Saturn, plus dozens of other examples. Packed with strategies and tactics showing how leaders can shape the communications climate of their organizations, the book culminates with assessment exercises that let readers measure their own communication skills. This insightful book demonstrates how to become a stronger, more confident leader-one who can use communication to build alignment, enthusiasm, and productivity.

Contents

  • Introduction
  • The agenda for leadership communication
  • The leader as community developer
  • The leader as navigator
  • The leader as renewal champion
  • Bibliography
  • Index

L'auteur - Robert Mai

Robert Mai (St. Louis, MO) is a consultant to Fleishman-Hillard, one of the world's leading communications consulting firms; an associate professor at St. Louis University's College of Public Service; and codirector of the university's Center for Organizational Learning and Renewal.

L'auteur - Alan Akerson

Alan Akerson (St. Louis, MO), during his 20 years at Fleishman-Hillard, was instrumental in the creation of the firm's internal communication practice.

Caractéristiques techniques

  PAPIER
Éditeur(s) Amacom
Auteur(s) Robert Mai, Alan Akerson
Parution 05/06/2003
Nb. de pages 286
Format 15,7 x 23,5
Couverture Relié
Poids 560g
Intérieur Noir et Blanc
EAN13 9780814407400
ISBN13 978-0-8144-0740-0

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