The McGraw-Hill 36-hour Course: Business Writing and Communication

Kenneth W. Davis - Collection Business

230 pages, parution le 01/08/2005

Ajouter à une liste

Indisponible

Résumé

The easy-to-learn, step-by-step approach for making yourself a more powerful, persuasive business writer

Effective business writing isn't a skill you're born with. It is simply a process, like any other, that becomes simpler when broken into clear, manageable steps.

The McGraw-Hill 36-Hour Course in Business Writing and Communication takes you through each of these steps. Filled with hands-on exercises and self-tests, expert insights, up-to-date case studies, and more, this straight-talking guidebook introduces you to the tools and techniques you need to:

Quickly collect and organize the information you need
Grab your readers' attention by choosing stronger nouns and verbs
Eliminate non-specific words and phrases from your writing
Use "turn signals" to guide your reader from sentence to sentence
Manage your online and cross-cultural writing
Focus first on getting each project written before concerning yourself with getting it right

In business, whether you are crafting a three-line message or a 300-page report, how and what you write defines who you are. The McGraw-Hill 36-Hour Course in Business Writing and Communication will give you the skills you need to write for success, regardless of your profession or position.

L'auteur - Kenneth W. Davis

Kenneth W. Davis, Ph.D., has conducted training and consulting for businesses and governments on four continents. A member of the boards of directors of both the Association for Business Communication and the Association of Professional Communication Consultants, Davis has authored or coauthored several influential books on business communication and writing, including Writing: Process, Product, and Power and Business Communication for the Information Age.

Sommaire

Acknowledgments
Introduction: Manage Your Writing
Find the "We": Manage Your Relationship with Your Reader
Make Holes, Not Drills: Manage with Purpose
Get Your Stuff Together: Manage Your Structure
Do It Wrong the First Time: Manage Your Drafting
Take a Break and Change Hats: Manage Your Internal Writer and Editor
Signal Your Turns: Manage Your Paragraphs
Say What You Mean: Manage Your Subjects and Verbs
Pay by the Word: Manage Your Sentence Economy
Translate into English: Manage Your Word Choices
Finish the Job: Manage Your Spelling, Punctuation, and Mechanics
Manage Your Writing: Evaluate Your Process
Appendix A: Manage Your Online Writing
Appendix B: Manage Your Global Writing: The Case of the Belgian French Fries
Appendix C: Manage Your Speaking
Appendix D: Resources for Managing Your Writing
Answer Key to Exercices
Index
Final Examination

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Kenneth W. Davis
Collection	Business
Parution	01/08/2005
Nb. de pages	230
Format	15 x 23
Couverture	Broché
Poids	313g
Intérieur	Noir et Blanc
EAN13	9780071441278
ISBN13	978-0-07-144127-8