The Portable MBA in Strategy

Liam Fahey

414 pages, parution le 01/11/2000 (2^eme édition)

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Résumé

This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E. Porter shows you how to enhance competitive advantage through a global strategy C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy.

H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy-the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders.

You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.

Contents

Managing Marketplace Strategy
Corporate Strategy: Managing a Set of Businesses
Business-Unit Strategy: The Quest for Competitive Advantage
Competing Across Locations: Enhancing Competitive Advantage through a Global Strategy
Strategy for the Small Firm
Digital Strategy
Political Strategy: Managing the Social and Political Environment
Mapping the Business Landscape
Macroenvironmental Analysis: Understanding the Environment Outside the Industry
A Strategic Assessment of an Organization's Assets
Creating and Leveraging Core Competencies
Identifying and Developing Strategy Alternatives
Evaluating Strategic Alternatives
Strategic Change: How to Realign the Organization to Implement Strategy
Strategic Change: Reconfiguring Operating Processes to Implement Strategy
Strategic Change: Managing Strategy Making through Planning and Administrative Systems
Strategic Change: Devising a Context Sensitive Approach to Implementation
There is no Universal Strategy Formula

L'auteur - Liam Fahey

Liam Fahey, professeur de gestion strategique au Babson College et Visiting Professor a la Cranfield School of Management en Grande-Bretagne, a ete de nombreuses fois honoree pour ses activites pedagogiques et professionnelles. Cet ouvrage est le sixieme qu'il ecrit ou dont il assure la coordination. Directeur de la redaction de Planning Review, un bimensuel sur la gestion et la planification strategique, Liam Fahey conseille de nombreuses entreprises americaines et europeennes en matiere de strategie competitive et d'analyse de la concurrence, il intervient frequemment dans des seminaires de formation des cadres et dans des conferences sur le management.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Liam Fahey
Parution	01/11/2000
Édition	2^eme édition
Nb. de pages	414
Format	18,3 x 26
Couverture	Relié
Poids	983g
Intérieur	Noir et Blanc
EAN13	9780471197089
ISBN13	978-0-471-19708-9