The Stimulus Factor

• The new psychology of motivation: breakthrough insights into what really moves people to act.
• How stimulus deprivation degrades performance -- and how stimulus creation can enhance it.
• Understanding key stimuli: leadership, change, language, imagination, and beyond.

What motivates people to act? What motivates staff to perform at peak levels' What motivates customers to buy? The latest motivational research proves once and for all that it's not just "rational" factors like price, skills, or talent. The spark lies elsewhere -- and this book shows leaders exactly to provide it. Leading business consultant David Freemantle introduces the new psychology of motivation and shows how to leverage it every day as a business leader. Understand the nature of stimulus and the clusters of motivational stimuli; then learn how to utilize each key stimulus available to you, from language to imagination, and beyond. For all executives, managers, entrepreneurs, and others interested in running a more successful company.

Contents

1. The stimulus factor at work
   
2. The nature of a stimulus
   
3. The clusters of motivational stimuli
   
4. The stimulus factor and motivation
   
5. The stimulated self
   
6. The stimulus leadership
   
7. A stimuilus for change
   
8. The stimulus of new language
   
9. The stimulus of imagination
   
10. A stimulus for customers