The Strategic Management

Paul Dobson, Kenneth Starkey, John Richards

264 pages, parution le 31/03/2004

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Résumé

Strategic Management presents a clear, logical and succinct approach to strategy which is useful for both practising managers and students. It provides a clear framework for understanding the key issues in corporate strategy, supported by current case examples.

The highly successful first edition has now been fully revised and extended to take account of the latest developments in the field of strategic management. The second edition features:

twelve new cases
new chapters on issues relating to the resource-based view of the firm, innovation, learning, and the 'new economy'
a new concluding chapter looking at present and future issues in strategic management.

The text continues to combine the latest management concepts with an emphasis on current business applications and implementation.

L'auteur - Paul Dobson

Paul Dobson is professor of Competition Economics, Loughborough University

L'auteur - Kenneth Starkey

Kenneth Starkey is Professor of Management, Nottingham University Business School, University of Nottingham.

L'auteur - John Richards

John Richards is Special Professor, Nottingham University Business School, University of Nottingham.

Sommaire

Introduction: What is Strategic Management?
Situation Analysis: the Firm and its Environment
Business-level Strategy
Corporate-level Strategy
Organization and Strategy
The Management of Strategic Change
The Future of Strategy: Competence and Responsibility
Case Studies

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Blackwell
Auteur(s)	Paul Dobson, Kenneth Starkey, John Richards
Parution	31/03/2004
Nb. de pages	264
Couverture	Broché
Poids	476g
Intérieur	Noir et Blanc
EAN13	9781405111812
ISBN13	978-1-4051-1181-2