The Strategy Process

Concepts Context Cases

Henry Mintzberg, Joseph Lampel, Sumantra Ghoshal, James Brian Quinn

490 pages, parution le 05/06/2003

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Résumé

Apply Economic Thinking to Everyday Life!

Inflation, price fluctuations, unemployment, population trends-economics is not a collection of abstract concepts, but a fascinating part of the world we live in. Reflecting the dynamic nature of the field, Patrick and Gerry Welch's Seventh Edition makes economic theories and practices engaging and relevant. With lucid writing, up-to-date coverage, and real-life examples, these authors help you master basic economic concepts. The end result is a text that shows you how to apply economic thinking to everyday life!

Highlights of the Seventh Edition

More relevant current examples: Concrete examples anchor abstract theories in real life.
Up-to-date content and data: The authors have updated the text with the most recent available data and have included new developments in the subject matter of each chapter.
Student-friendly approach: The authors have revised the content, making the book even more accessible and easier to read.
Hands-on pedagogy: Critical Thinking Cases, Up for Debate boxes, Applications, and Discussion Questions in each chapter help you develop a deep understanding of economics by using concepts rather than simply studying them.
Flexibility: Each of the book's four sections is a self-contained unit, so the book is easily tailored to any approach.
Balanced coverage of theory and institutions: The text's balanced presentation helps you make connections between economic theory and the world around you.

Section I: Strategy
- Strategies
- Strategists
- Formulating Strategy
- Analyzing Strategy
- Strategy Formation
- Strategic Change
Section II: Forces
- Cognition
- Organization
- Technology
- Collaboration
- Globalization
- Values
Section III: Contexts
- Managing Start-up
- Managing Maturity
- Managing Experts
- Managing Innovation
- Managing Diversity
- Managing Otherwise

L'auteur - Henry Mintzberg

Universitaire de renommée internationale, Henry Mintzberg écrit sur le management et les organisations. Il enseigne la gestion à l'université McGill, à Montréal, et est l'auteur de nombreux livres.

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L'auteur - Joseph Lampel

Joe Lampel began his career believing that strategy is the answer, but has recently concluded that it may be the answer to the wrong question. He first began to suspect this terrible truth during the long journey that produced the Strategy Safari. Further research, and numerous publications in journals that are well received in polite academic society, only served to confirm this belief. Joe was awarded a PhD in management by McGill University for good behavior. He subsequently spent seven years at Stern School, NYU, trying to break into showbusiness. He currently resides at Cass Business School, City University London, an institution that happily accommodates his quest to find the answer to strategy's unanswerable questions.

L'auteur - Sumantra Ghoshal

Sumantra Choshal held the Chair of Strategic Leadership at the London Business School until his untimely death in 2004. He received doctoral degrees in International Management from the MIT Sloan School of Management and in Business Policy at Harvard Business School. He was a recognized leader in the study of strategic and organizational challenges facing large, complex organizations. He was the author of 12 books and many articles which appeared in a wide range of scholarly journals. The Financial Times described him as, "arguably the most influential academic working in the field of international business."

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Henry Mintzberg, Joseph Lampel, Sumantra Ghoshal, James Brian Quinn
Parution	05/06/2003
Nb. de pages	490
Format	20,5 x 26
Couverture	Relié
Poids	1990g
Intérieur	Noir et Blanc
EAN13	9780130479136
ISBN13	978-0-13-047913-6