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The Ultimate Game of Strategy

The Ultimate Game of Strategy

Peter Small

342 pages, parution le 01/01/2001

Résumé

The internet can no longer be referred to as a new phenomenon – it is an integral part of work and life in the 21st century and it's here to stay. However it is in a constant state of flux, and this change and volatility are central to its power and effectiveness. Succeeding in a complex, shifting and overwhelming environment like the internet, renders traditional business planning and management theory useless. And those who have tried to force the rules of bricks and mortar business on to e-commerce or have judged internet proposals on conventional terms have failed spectacularly.

Peter Small throws out the conventional rule book and with The Ultimate Game of Strategy analyzes the fresh mindset and skill sets – ultimately the new conceptual models you will need to equip yourself with to play and win in the world of e-business.Establishing your successful niche in the lucrative world of e-business is not about competing to win money or rewards – it is about winning co-operation. Mutual benefit holds the key to becoming a winner – this game is about getting and keeping attention and co-operation both from other players and from customers. It is a game that is 99% about communication and only 1% about technology.

Using game theory and practical examples, Peter Small explains how, by building up a network of collaborative associations with the people who know about and use the technology, and with customers and clients, you can create e-business solutions that can readily adapt to customer needs, technological change or competitive moves. He provides a practical toolkit that will allow you to build the kind of personal communications networks that will enable you to establish your own niche in the world of e-business, and to grow it successfully and profitably.

Contents

  1. Background to game theory
  2. Dealing with complexity and information overload
  3. When the managed team doesn't work
  4. Creating a goup of contacts
  5. Communications strategies
  6. Bringing it all together

L'auteur - Peter Small

Originally an electronic system design engineer, Peter Small engaged in a variety of exotic entrepreneurial business enterprises during the 1970s and 1980s - mostly revolving around the London fashion scene. In 1990 he became one of the pioneers of multimedia, producing the award winning, classic CD-ROM 'How God Made God' - an interactive work that linked computers to biological systems. His book, Lingo Sorcery, was a ground-breaking introduction to object-oriented programming and the follow up book, Magical A-Life Avatars, introduced many revolutionary new concepts to internet and web design philosophies. These books were followed in 1999 by The Entrepreneurial Web, an innovative e-business strategy book that anticipated the failures of the early dot-coms and provided a new and original perspective on creating businesses in an environment of constant change.

Caractéristiques techniques

  PAPIER
Éditeur(s) Financial Times
Auteur(s) Peter Small
Parution 01/01/2001
Nb. de pages 342
Format 17 x 21
Couverture Broché
Poids 529g
Intérieur Noir et Blanc
EAN13 9780273649991

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