Résumé
Peter Small throws out the conventional rule book and with The Ultimate Game of Strategy analyzes the fresh mindset and skill sets – ultimately the new conceptual models you will need to equip yourself with to play and win in the world of e-business.Establishing your successful niche in the lucrative world of e-business is not about competing to win money or rewards – it is about winning co-operation. Mutual benefit holds the key to becoming a winner – this game is about getting and keeping attention and co-operation both from other players and from customers. It is a game that is 99% about communication and only 1% about technology.
Using game theory and practical examples, Peter Small explains how, by building up a network of collaborative associations with the people who know about and use the technology, and with customers and clients, you can create e-business solutions that can readily adapt to customer needs, technological change or competitive moves. He provides a practical toolkit that will allow you to build the kind of personal communications networks that will enable you to establish your own niche in the world of e-business, and to grow it successfully and profitably.
Contents
- Background to game theory
- Dealing with complexity and information overload
- When the managed team doesn't work
- Creating a goup of contacts
- Communications strategies
- Bringing it all together
L'auteur - Peter Small
Originally an electronic system design engineer, Peter Small engaged in a variety of exotic entrepreneurial business enterprises during the 1970s and 1980s - mostly revolving around the London fashion scene. In 1990 he became one of the pioneers of multimedia, producing the award winning, classic CD-ROM 'How God Made God' - an interactive work that linked computers to biological systems. His book, Lingo Sorcery, was a ground-breaking introduction to object-oriented programming and the follow up book, Magical A-Life Avatars, introduced many revolutionary new concepts to internet and web design philosophies. These books were followed in 1999 by The Entrepreneurial Web, an innovative e-business strategy book that anticipated the failures of the early dot-coms and provided a new and original perspective on creating businesses in an environment of constant change.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Financial Times |
Auteur(s) | Peter Small |
Parution | 01/01/2001 |
Nb. de pages | 342 |
Format | 17 x 21 |
Couverture | Broché |
Poids | 529g |
Intérieur | Noir et Blanc |
EAN13 | 9780273649991 |
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