The Venture Imperative

A new model for corporate innovation

Heidi Mason, Tim Rohner

358 pages, parution le 15/05/2002

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Résumé

Venturing must be viewed as a core element of corporate strategy. Heidi Mason and Tim Rohner-leading voices in new venture tactics-argue that a company that fails to venture risks irrelevance, stagnation, and eventual demise. They prove that corporate venturing in the post-bubble economy is an opportunity to bridge corporate and venture innovation intelligently and gain the very best of both. In The Venture Imperative, Mason and Rohner uncover the science behind successful corporate venturing. The first challenge for today's businesses, they point out, is to look beyond current business models and establish a process, organization, and entrepreneurial portfolio-prescribed in this book-that allows investment in and incubation of new ventures to be a seamless piece of the overall corporate palette, adding measurable value to the bottom line. This book also describes how the Bell-Mason Diagnostic-an objective, multidimensional examination and scoring system-can be used as an assessment tool measuring and guiding successful corporate venturing.

Contents

Preface
Acknowledgments

Part 1 : Laying the Foundation for Innovation

The Venture Imperative
The Fear of Venturing
Battling Corporate Antibodies
Building the Business of Building Businesses

Part 2 : A Guide for Venturing

Stage 1 : The Venture Vision
Stage 2 : The Alpha offering
Stage 3 : The Beta offering
Stage 4 : The Market offering

Part 3 : Capturing Strategic Value

Ensuring the Future of Corporate Venturing
Corporate Venturing

Appendix A : VBO Business Plan Elements
Appendix B : The VBO Board of Advisors Agreement
Appendix C : Nanyang Ventures Use of the Bell-Mason Venture Development Framework
Appendix D : Venture Business Office Diagnostic
Appendix E : Customer/Application Profile Template
Appendix F : Segmentation Analysis Guide
Appendix G : Partner Profile Template
Notes
Selected Bibliography
Index

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Heidi Mason, Tim Rohner
Parution	15/05/2002
Nb. de pages	358
Format	16,5 x 24
Couverture	Relié
Poids	765g
Intérieur	Noir et Blanc
EAN13	9781578513352
ISBN13	978-1-57851-335-2