Think Like Zuck

The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

Ekaterina Walter

256 pages, parution le 01/03/2013

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Résumé

If Facebook were a country, it would be the third largest in the world.
Facebook accounts for one of every seven minutes spent online.
More than one billion pieces of content are shared on Facebook.

There's no doubt about it. Mark Zuckerberg's creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world's population communicates, engages, and consumes information.

If you run a business or plan to start one, you're probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right?

At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook's meteoric rise, presented in actionable lessons anyone can apply'in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five 'P's of Facebook's success:

PASSION 'Keep your energy and commitment fully charged at all times by pursuing something you believe in
PURPOSE 'Don't just create a great product; drive a meaningful movement
PEOPLE'Build powerful teams that can execute your vision
PRODUCT 'Create a product that is innovative, that breaks all the rules, that changes everything
PARTNERSHIPS 'Build powerful partnerships with people who fuel imagination and energize execution

Packed with examples of Facebook's success principles in action'as well as those of Zappos, TOMS, Threadless, Dyson, and other companies'Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.

L'auteur - Ekaterina Walter

Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Ekaterina Walter
Parution	01/03/2013
Nb. de pages	256
Format	24 x 17
Couverture	Broché
Poids	454g
Intérieur	Noir et Blanc
EAN13	9780071809498
ISBN13	978-0-07-180949-8