Walking Tall

Key steps to total image impact

Lesley Everett

210 pages, parution le 16/09/2002

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Résumé

Image Conscious or A Conscious Image?
93% of all first impressions are based on the way we present ourselves.To be successful in an extremely
competitive business world, we need to make an immediate positive impact and then sustain it for effective
communications. Our appearance, gestures, voice quality and actions speak louder than the words we use.
Walking Tall is an empowering compilation of trade secrets, essential guidelines and real-life examples, which
will ensure your personal branding keeps you one step ahead of the game. It looks at why visual impact is an
essential business tool and reflects on the impact of up-to-date research into the power of visual impressions
and personal packaging.
Suitable for men and women at every stage of their career, Walking Tall:

highlights key qualities that CEOs, HR directors and managers look for in recruiting and promoting
staff, at all levels
provides self-evaluating questionnaires, examples, tips and checklists
shows how to choose the right styles and colours, as well as advising on voice quality, grooming,
body language and how to reflect the corporate brand in meetings, interviews and presentations
demystifies the "Smart/Casual dress down" phenomenon
Contents

CHAPTER 1: Personifying the Corporate Brand
CHAPTER 2: How is my Image?
CHAPTER 3: My Personal ¿Package¿
CHAPTER 4: Casual Power
CHAPTER 5: Body Talk
CHAPTER 6: Are you being heard?
CHAPTER 7: Added Impact Presentations
CHAPTER 8: Interviews and Meetings
Further Reading and Useful Contacts

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Lesley Everett
Parution	16/09/2002
Nb. de pages	210
Format	15,2 x 23,5
Couverture	Broché
Poids	340g
Intérieur	Noir et Blanc
EAN13	9780077099671