What Is E-Business?

How the Internet Transforms the Organizations

Feng Li

264 pages, parution le 31/08/2006

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Résumé

Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.

A coherent introduction to e-business.
Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
Supported by online lecturer and student resources, available soon.

L'auteur - Feng Li

Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.

Sommaire

Introduction
What Is E-Business and Does It Still Matter?
The New E-Business Environment:
- The 'ICT Revolution' and the Information Economy
- The Network Economy: New Rules of the Game
- How the Internet Redefines Organizational Boundaries: A Transaction Cost Analysis
Emerging Strategies and Business Models in the Network Economy:
- New Strategies for the Network Economy: Web Strategy, Business Unbundling and Virtual Organizations
- Managing Disruptive Strategic Innovations in the New Economy
- Strategic Reorientations in the Network Economy: From Products and Services to Solutions and Experiences
- Emerging E-Business Models in the Network Economy
Organizational Innovations through Information and Communications Technologies (ICTs):
- Structural Innovations and Emerging Forms of Organizations
- Process Innovations: Beyond Business Process Reengineering
- New Work Organization and New Ways of Working: From Teleworking to Virtual Teams
- Inter-Organizational Innovations through Inter-Organizational Information Systems
- Conclusions and Emerging Issues

I. Developing a Launch-Ready E-Business Plan: Putting Theory into Practice (Assignment I)
II. Developing an Online E-Business Resource Portal: Who is Who in E-Business (Assignment 2)
III. Developing an E-Business Resource Portal and Online Forum: E-Business Wikipedia (Assignment 3)

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Blackwell
Auteur(s)	Feng Li
Parution	31/08/2006
Nb. de pages	264
Format	17 x 24,5
Couverture	Broché
Poids	480g
Intérieur	Noir et Blanc
EAN13	9781405125581
ISBN13	978-1-4051-2558-1