Résumé
Easy access to the essential knowledge and skills of a top-level M.B.A. program--without having to attend a lecture
What the Best MBAs Know provides professionals who don't have the coveted M.B.A. designation with the skills and knowledge taught in today's finest programs. Professors from Stanford, MIT, Northwestern, and other influential programs contribute detailed chapters on broad-scope topics such as strategy, functional areas including accounting, and key disciplines from managerial economics to decision analysis.
The resulting application-based book gives readers complete mastery over the most important concepts of an M.B.A. education, leveling the playing field between M.B.A. and non-M.B.A. professionals. Organized according to the subject matter of the core M.B.A. curriculum, this unique and valuable book features:
- Fascinating boxes discussing real-world situations and applications
- Companion website with interactive exercises, key links, and more
- Focused review questions and exercises for each chapter and area
Contributors
- Charles P. Bonini, Graduate School of Business, Stanford University
- Leslie K. Breitner, Daniel J. Evans School of Public Affairs at the University of Washington
- Richard J. Lutz, Warrington College of Business Administration at the University of Florida
- Steven L. McShane, Graduate School of Management at the University of Western Australia
- Steven Nahmias, Leavey School of Business at Santa Clara University
- Stephen A. Ross, Sloan School of Management, Massachusetts Institute of Technology
- Daniel F. Spulber, Kellogg School of Management, Northwestern University
L'auteur - Peter Navarro
Peter Navarro, Ph.D. (Irvine, CA) is a professor at the University of California-Irvine. He has written for Harvard Business Review, the Wall Street Journal, and other influential publications.
Sommaire
- The big MBA picture
- Who should read this book?
- The big picture - an overview of the MBA curriculum
- The strategic and tactical MBA
- Management strategy - five steps to successful strategic analysis
- Macroeconomics and the well-timed business strategy
- The functional MBA
- Strategic marketing - delivering customer value
- Operations and supply chain management - getting the stuff out the door
- Financial accounting - "doing the numbers" for investors, regulators and other external users
- Managerial accounting - "doing the numbers" for internal decision making and control
- Corporate finance - the big questions and key concepts
- The organizational and leadership MBA
- Organizational behavior - the power of people and leadership
- The MBA toolbox
- Statistics, decision analysis, and modeling - how the numbers help us manage
- Managerial economics - microeconomics for managers
- Concluding thoughts
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Mc Graw Hill |
Auteur(s) | Peter Navarro |
Parution | 27/04/2005 |
Nb. de pages | 350 |
Format | 19,5 x 24,5 |
Couverture | Relié |
Poids | 810g |
Intérieur | Noir et Blanc |
EAN13 | 9780071422758 |
ISBN13 | 978-0-07-142275-8 |
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