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Winning The Technology Talent War

Winning The Technology Talent War

A Manager's Guide to Recruiting and Retaining Tech Workers in A Dot-Com World

Mary Ellen Brantley, Chris Coleman

226 pages, parution le 01/01/2001


Smart strategies and practical advice for solving the high-tech talent shortage

It's a high-tech world and the shortage of high-tech professionals to run it has reached crisis stage. This translates to good news for technology workers seeking better opportunities-but bad news for those responsible for hiring tech workers. Simply put, there's a technology talent war being fought in the business world and companies routinely vie for the best high-tech workers. Contrary to popular belief, the best weapons are not brute force, company size, or huge pay raises. In order to win this war, companies need a well-defined, well-executed recruiting plan.

Winning the Technology Talent War shows companies how to create an effective recruiting and hiring plan and an environment that fosters employee satisfaction and prevents turnover. The book is packed with expert advice, tools, and techniques for recruiting, hiring, and retaining the most valuable technology workers. It discusses:

  • What draws and keeps good employees
  • The best ways to market your company to prospective employees
  • How to identify, interview and hire workers who will fit into your company's culture

Winning the Technology Talent War is essential and timely for everyone involved in hiring high-tech talent in today's marketplace.


  • Chapter 1: Think Like the Marketing Department! ..... 13
  • Chapter 2: Internet Recruiting ..... 25
  • Chapter 3: Your Best Leads Come Through Networking ..... 31
  • Chapter 4: Techniques for Attracting Superstars ..... 39
  • Chapter S: Campus Recruiting ..... 47
  • Chapter 6: What You Need to Know About Working with Headhunters and In-House Recruiters ..... 53
  • Chapter 7: Your Web Site: First Stop for Prospective Employees ..... 61
  • Chapter 8: How Not to Hire Technical Talent ..... 69
  • Chapter 9: How to Use Your Company's Culture to Compete for Talent ..... 77
  • Chapter 10: How to Create a Staffing Plan ..... 87
  • Chapter 11: How to Create an "Ideal Hire" Profile ..... 99
  • Chapter 12: Five "Must Have" Roles for a Good Project Team ..... 111
  • Chapter 13: How to Evaluate a Technical Resume and Prepare for the Interview ..... 123
  • Chapter 14: Interview Tactics that Leave no "Wiggle Room" ..... 137
  • Chapter 15: Conducting the Technical Part of the Interview ..... 155
  • Chapter 16: Creative Compensation Strategies ..... 165
  • Chapter 17: Five Steps Out the Door: Tactics to Avoid Unwanted Turnover ..... 173
  • Chapter 18: Creating a "Seriously Cool" Company Culture ..... 18S
  • Chapter 19: What's the World's Best Retention Tool? ..... 193
  • Appendix Staffing Plan Examples ..... 201
  • Endnotes ..... 213
  • Index ..... 217

L'auteur - Mary Ellen Brantley

Mary Ellen Brantley, founder and president of BrantleyHouse, is a sought-after speaker and brings over twenty years of field management experience to her organizational development and high-performance leadership consulting practice.

L'auteur - Chris Coleman

Chris Coleman founded Folio Z, the largest technology marketing firm in the Southeast, in Atlanta in 1986. She is a member of the National Speakers Association and author of The Green Banana Papers: Marketing Secrets for Technology Entrepreneurs.

Caractéristiques techniques

Éditeur(s) Mc Graw Hill
Auteur(s) Mary Ellen Brantley, Chris Coleman
Parution 01/01/2001
Nb. de pages 226
Format 15,5 x 23,5
Couverture Relié
Poids 496g
Intérieur Noir et Blanc
EAN13 9780071364744


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