Word On Business

• Breakthrough communications techniques from a world-class journalist and trainer of business journalists.
• Expert approaches to communicating company news, corporate decisions, market movements, and more.
• Includes powerful, proven business interviewing techniques.

The exponential growth in business coverage has transformed the impact of business communications, making it crucial for every executive, PR and marketing professional, and journalist to have far more powerful communications skills than ever before. In Word on Business, one of the world's leading business communications journalists and trainers introduces breakthrough techniques for communicating any business message. In this definitive guide, Jenny Luesby reviews the mechanics and fundamentals of business and financial communications; then introduces expert techniques for communicating company news, corporate decisions, market movements, economic trends, and much more. You'll discover powerful business interviewing techniques; learn what questions to ask to elicit the information you need; and gain unprecedented insight into the effective use of business language. For everyone who wants to communicate effectively about business: executives, public relations professionals, journalists, content providers, financial analysts, and many others.

Contents

1. A newborn power
   
2. Getting through
   
3. Meeting the managers
   
4. Serving investors
   
5. Frontier reporting
   
6. Getting Io the truth
   
7. Effective research
   
8. The press release
   
9. Fieldwork
   
10. Accounting for companies
    
11. Delivering perspective
    
12. Finding the right words