Résumé
Building an effective e-commerce site requires a diverse set of skills and an understanding of how to use a variety of tools and technologies. With .NET E-Commerce Programming, you not only sharpen your programming skills but also get a full set of code solutions for building an online store.
Written for experienced programmers, this book details the entire process of planning, building, and managing an online store with Visual Basic .NET, ASP.NET, ADO.NET, and SQL Server 2000. It begins with an overview of technology and terminology, and then moves on to planning, showing you how to design the database for the store. In this phase, you'll use Visio for Enterprise Architects to translate requirements into SQL code. From there, you'll begin building the shopper interface, creating a catalog, shopping basket, and check-out process, and adding features that will enable users to view their order history and edit their profiles. You'll create and implement cohesive, browser-based functionality for managing the catalog, taxes, shipping charges, and orders.
Database, front end, and management—those are the essentials. You get much more, though: advice on selecting and managing a server, tips for implementing up-sell and cross-sell marketing tactics, and instructions on localizing your store for consumers worldwide. Everywhere you turn, the focus is on reaping the special benefits.NET offers your e-commerce project: shorter development times, improved scalability and performance, easier application integration, and tighter security.
Contents
- Part I Designing an E-Commerce Solution
- Chapter 1: Defining E-Commerce
- Chapter 2: The Microsoft Tool Set
- Chapter 3: E-Commerce Database Design
- Chapter 4: System Configuration
- Chapter 5: Building a Sample Application
- Part II Building the Shopping Experience
- Chapter 6: Building the User Interface
- Chapter 7: Making a Basket Case
- Chapter 8: Checking Out
- Chapter 9: Order Status and Profile Management
- Part III Managing the Solution
- Chapter 10: Product Management
- Chapter 11: Managing Taxes and Shipping
- Chapter 12: Managing Orders
- Part IV Promotions
- Chapter 13: Up-Sell and Cross-Sell
- Chapter 14: Featured Products
- Chapter 15: On Sale
- Part V Advanced Topics
- Chapter 16: Localization
- Chapter 17: Best Practices and Scalability
- Appendix A: Database Tables and Stored Procedures
L'auteur - Mike Gunderloy
Mike Gunderloy is the lead developer for Lark Group, Inc., an independent software consultancy in eastern Washington. His other Sybex books include ADO and ADO.NET Programming and Access 2002 Desktop Developer's Handbook. When not writing code or writing about code, Mike raises tomatoes and turkeys on his small farm.
L'auteur - Noel Jerke
is currently an independent consultant with 12 years of experience in the information technology industry. He has a wide range of operational and hands-on technical experience. Clients have included Mary Kay, the American Diabetes Association, the Air Force, Jamba Juice, and Electronics Boutique. Noel's background includes founding and successfully growing a software development consultancy. The company focuses on delivering Web and enterprise-level applications. His hands-on experience includes the full range of Microsoft technologies including ASP.NET, Visual Basic .NET, SQL Server, and the many different versions of Windows. Noel has been married for more than 10 years and has three children. He resides in Dallas, Texas, and can be reached at noeljerke@att.net.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Sybex |
| Auteur(s) | Mike Gunderloy, Noel Jerke |
| Parution | 18/07/2002 |
| Nb. de pages | 600 |
| Format | 19 x 23 |
| Couverture | Broché |
| Poids | 1065g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780782140569 |
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