Building your business with Google

Brad Hill - Collection For Dummies

358 pages, parution le 09/07/2004

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Résumé

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

L'auteur - Brad Hill

Brad Hill, pianiste chevronné, est professeur et compositeur. Il a écrit de nombreux ouvrages consacrés aux instruments à clavier et a enregistré une multitude d'albums.

Sommaire

Meeting the Other Side of Google.
Creating and Managing an AdWords Campaign.
Creating Site Revenue with AdSense.
Google Business for the Larger Company.
The Part of Tens.

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Brad Hill
Collection	For Dummies
Parution	09/07/2004
Nb. de pages	358
Couverture	Broché
Poids	590g
Intérieur	Noir et Blanc
EAN13	9780764571435
ISBN13	978-0-7645-7143-5