Clickstream Data Warehousing

Howard Lombard, Mark Sweiger, Mark R. Madsen, Jimmy Langston

452 pages, parution le 14/05/2002

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Résumé

The Web is an incredibly rich source of business intelligence, and many enterprises are scrambling to build data warehouses that capture the knowledge contained in the clickstream data from their Web sites. By analyzing the user behavior patterns contained in these clickstream data warehouses, savvy businesses can expand their markets, improve customer relationships, reduce costs, streamline operations, strengthen their Web sites, and hone their business strategies. Whether you come from an e-business, Web architecture, or data warehouse background, this book gives you the integrated perspective necessary to create a successful clickstream data warehouse.

The first part of the book explains everything you need to know about the Web technology and IT infrastructure required to build a clickstream data warehouse. The second part of the book walks you through the process of designing and implementing a clickstream data warehouse, including :

Planning, staffing, and managing the project
Designing your clickstream data warehouse schema using the innovative meta-schema design template
Picking the appropriate data warehouse software and storage subsystems to support your click-stream data warehouse
Building the extract, transformation, and load (ETL) mechanism
Delivering data to end users for analysis

Contents :

Introduction
Acknowledgments

CLICKSTREAM DATA WAREHOUSE ARCHITECTURAL FOUNDATIONS.

A Typical Ebusiness Architecture.
The Web Application Environment.
Clickstream Data Soures and Web Server Log Files.
Using Cookies and Other Mechanisms to Track User Identity.

BUILDING A CLICKSTREAM DATA WAREHOUSE, STEP-BY-STEP.

Planning, Managing and Staffing a Clickstream Data Warehouse Project.
The Clickstream Data Warehouse Meta-Schema.
Implementing the Right Clickstream Infrastructure.
Building the Clickstream Extract, Transformation and Load Mechanism.
Analyzing the Data in the Clickstream Data Warehouse.
Appendix: Clickstream Data Warehouse Project Plan.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Howard Lombard, Mark Sweiger, Mark R. Madsen, Jimmy Langston
Parution	14/05/2002
Nb. de pages	452
Format	19 x 23,5
Couverture	Broché
Poids	833g
Intérieur	Noir et Blanc
EAN13	9780471083771
ISBN13	978-0-471-08377-1