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Community Building on the Web

Community Building on the Web

Secret Strategies for Successful Online Communities

Amy-Jo Kim

352 pages, parution le 30/04/2000

Résumé

Thriving Web sites are places that engage people and make them want to return am again and again-not only to visit, but to participate. Beyond simply offering a reliable source of information, these sites provide a way for peers to communicate with one another, a place on the Web to meet and exchange ideas.

Building a Web community is a team effort. It takes the combined talents of marketing, production, programming, and design professionals. Community Building on the Web is a book for all those team members. Drawing from her own extensive experience as a designer and consultant to some of the Web's best commercial, nonprofit, and recreational sites, Amy Jo Kim introduces nine essential strategies for creating true community online. Her practical recommendations and behind-the-scenes views into flourishing communities such as Yahoo, America Online, eBay, Ultima Online, AncientSites, and others will give you insights you can apply to growing your own successful online world.

This book will show you how to:

  • Select the tools and resources you'll need to get started
  • Attract and retain a target audience
  • Evolve your community and plan for change
  • Identify and fill the essential social roles
  • Create and use member profiles effectively
  • Foster positive participation and encourage role models

Table of contents

Introduction
Chapter 1: Purpose
Building a Successful Community
Case Study:The Planning Exercise in Action
Articulate Your Vision
Chapter 2: PLACES: Bringing People Together
People Are Talking
Mapping the Territory
Zoned For Growth
Chapter 3: PROFILES: Getting to Know Your Members
Why Profiles'
Your Member Database
Creating a Persona
Evolving a Social Identity
Chapter 4: ROLES: From Newcomer to Old-Timer
The Membership Life Cycle
Welcome Your Visitors
Instruct Your Novices
Reward Your Regulars
Empower Your Leaders
Honor Your Elders
Chapter 5: LEADERSHIP:
The Buck Stops Here
What's a Leader?
Unofficial Leaders
Official Leaders
Case Study: Power to the People: The Slashdot Moderator System
Manage Your Leaders
Chapter 6: ETIQUETTE: Rules to Live By
Develop Your Ground Rules
Enforce Your Policies
Evolve Your Rules
Chapter 7: EVENTS: Meetings, Performances and Competitions
Event Planning 101
Meetings: Bringing Groups Together
Performances: Up on Stage
Competitions: Members in the Spotlight
Chapter 8: RITUALS: Handshakes, Holidays, and Rites of Passage
The Power of Ritual
Personal Acknowledgments
Community Holidays
Passages and Transitions
Chapter 9: SUBGROUPS: Clans, Clubs and Committees
Why Subgroups'
Setting the Stage
Developing Your Official Program
Epilogue
Index

L'auteur - Amy-Jo Kim

Amy Jo Kim is a recognized expert in the field of online community design. As founder and creative director of Naima, a design studio specializing in cutting-edge Web communities, she has designed online environments for clients including America Online, Adobe Systems, eBay, Electronic Arts, iVillage, MTV, Nickelodeon, Paramount, Sony, and Yahoo. She teaches online design at Stanford and lives near Silicon Valley with her husband and young son.

Caractéristiques techniques

  PAPIER
Éditeur(s) Peachpit Press
Auteur(s) Amy-Jo Kim
Parution 30/04/2000
Nb. de pages 352
Format 17,5 x 22,5
Couverture Broché
Poids 594g
Intérieur Noir et Blanc
EAN13 9780201874846

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