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Creating Stores on the Web

Librairie Eyrolles - Paris 5e
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Creating Stores on the Web

Creating Stores on the Web

620 pages, parution le 30/12/1999 (2eme édition)

Résumé

Creating Stores on the Web fills an important gap in the current crop of e- commerce books, focusing on the general challenges facing would-be online sellers and providing resource pointers for the reader to clear each hurdle. This isn't a technical book but rather a pragmatic walk through all the issues you'll face when hanging your shingle out on the Web.

This book is great for anyone who is curious about how commerce on the Web works. It provides a rather comprehensive overview of each key topic, including business models, marketing, shipping, design, and payment processing. Most readers will be introduced to issues they hadn't even considered previously. The book is chock-full of pointers to real-world sites that either illustrate approaches or provide key services like marketing or payment processing.

Aside from the process of building your own Web store, the authors introduce you to the growing list of commercial sites that enable you to build a virtual presence with little or no upfront investment. Online auctions are also covered.

There are some screen shots, but the majority of the book comprises well-organized text, bulleted lists of options, and tips. Even readers unfamiliar with the Web will follow the discussion easily and get a good grasp on the state of the art of Web selling.

Who better to give advice on creating and running an online store than a successful online store owner? Let an experienced expert save you time and grief by explaining exactly what you need to survive and profit on the Web. From technical, legal, and software issues to marketing, shipping, distribution, ad banners, customer service, and common-sense philosophy, this book covers everything you need to know to succeed in Web retail.

Caractéristiques techniques du livre "Creating Stores on the Web"

  PAPIER
Éditeur(s) Peachpit Press
Auteur(s) Ben Sawyer, Dave Greely, Joe Cataudella
Parution 30/12/1999
Édition  2eme édition
Nb. de pages 620
EAN13 9780201700053

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