Résumé
E-Business is all about the relationships between your
company and its suppliers, partners, customers, and
employees. This book describes ways to use the Internet to
expand and leverage those relationships. The expert editors
of PC Magazine give you the why, who, and how of e-business
in a format that's clear and easy to use and understand.
They take the mystery away from the buzzwords and provide
insightful sidenotes and tips. Whether your business is a
home office or an enterprise, e-Business Essentials is for
you.
Contents
- I: Why? And What? What Will e-Business Do for Me? What Problems Does It Solve and What Benefits Does It Provide?
- 1: What is e-Business?
- II: B2B: Business to Business-E-Marketplaces, Net Market Makers, B2B Exchanges, Vertical Portals, MRO
- 2: Vertical Portals for B2B
- 3: Marketsites
- 4: ePurchasing...Cutting the Overhead
- III: Business to Employees-Corporate Portals: Talking to Your Employees and Business Partners
- 5: Corporate Portals Benefits and Techniques
- 6: Emptoyee Access and Security
- IV: B2C: Business to Customer-Customer Relationship Management (CRM)
- 7: The Basics of CRM
- 8: Business to Customer Web Sites
- V: The Infrastructure for e-Business
- 9: Keep It Running-Techniques for High Availability
- 10: Security and Intrusion
- Glossary
- Index
L'auteur - Frank Derfler
Beginning his writing career with PC Magazine in
1982, Frank Derfler is known as one of the leading
columnists in the industry and brings with him years of
computer book writing experience. He is a noted author or
coauthor of more than 20 books, including How Networks
Work and Building the Information Highway.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Que |
| Auteur(s) | Frank Derfler |
| Parution | 01/10/2000 |
| Nb. de pages | 231 |
| Format | 18,7 x 23,2 |
| Couverture | Broché |
| Poids | 410g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780789724748 |
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