E-Commerce Strategies

• Understand the business case for implementing an enterprise e-commerce solution to speed decision making and improve communication with customers and partners
  
• Separate e-commerce myths from realities and learn how to survive e-commerce pitfalls
  
• Discover various kinds of e-commerce solutions and select the ones most appropriate for your own organization
  
• Find out how to judge the success of an e-commerce solution
  
• Choose technology building blocks and best practices that can help you implement a successful enterprise-wide e-commerce solution
  
• Learn about the Microsoft® e-commerce strategy, platforms, and technologies, and how they can help you connect more efficiently with your customers and partners. Discover how to launch an e-commerce solution that takes advantage of Microsoft products you may already be using

Table of contents

Part I: Everything

Chapter 1: Go Online or Go Out of Business'

Chapter 2: E-Commerce in Action: Reality and Myth

Chapter 3: The E-Commerce Obstacle Course

Chapter 4: Measuring Success

Part II: E-Cornmerce Business Solutions

Chapter 5: E-Commerce Building Blocks

Chapter 6: E-Commerce Site Essentials

Chapter 7: E-Commerce Best Practices

Chapter 8: Brand Management Strategies

Part III: The Microsoft Total E-Cornmerce Solution

Chapter 9: Microsoft's E-Commerce Strategy

Chapter 10: Microsoft's E-Commerce Platform

Chapter 11: Web Portals

Chapter 12: Partnering

Part IV: Appendixes

Appendix A: References

Appendix B: Web Site References

Appendix C: Microsoft E-Commerce Product and Services Briefs