E-Data

So it's more critical than ever that executives, managers, and anyone involved in corporate decision making understand the fundamentals of data warehousing, and differentiate the roles it plays in existing business practices as well as new strategic initiatives. Written especially for these business professionals, e-Data: Turning Data into Information with Data Warehousing covers data warehousing and its surrounding technologies in a straightforward and engaging way, illustrating how companies are leveraging their data warehouses to serve a wide range of business needs.

This book reveals what business people should know about data warehouse implementation, as well as techniques for evaluating and justifying new data warehouses and data marts. In reading this book, you'll find:

• Key data warehousing terms and what they mean
  
• Emerging database marketing applications that mandate detailed data
  
• A primer on data warehouse technologies, as well as a clear taxonomy of the different analysis types
  
• Staffing and hiring tips for the data warehouse development team
  
• A review of the diverse uses of business intelligence across different industries
  
• Questions to ask your vendors and consultants
  
• A fresh perspective on the politics involved with data warehouses
  
• Checklists and success metrics for evaluating data warehouse effectiveness
  
• Coming trends in the use of e-data in business

Inspiring real-world case studies and staff profiles highlight the book, showcasing data warehousing's "vanguards," companies that have succeeded in achieving long-term financial and strategic benefits. Included are Bank of America, Charles Schwab & Co., Qantas Airways, GTE, Royal Bank of Canada, Sears, and Twentieth Century Fox.

Fortified with a renewed understanding of data warehousing-the technologies that support it, proper data warehouse development, its role in corporate decision making, and its strategic value-you'll be ready to turn a gold mine of raw data into valuable information that can position your company for market leadership while enhancing customer satisfaction in the bargain!