eBay Business All-in-One Desk Reference for Dummies

9 book in 1

Marsha Collier - Collection For Dummies

850 pages, parution le 20/05/2005

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Résumé

Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.

The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.

Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture

L'auteur - Marsha Collier

Marsha Collier is the leading authority on all things eBay. She's shared her experience with hundreds of thousands of eBay newcomers and vets in her books, video training, and lectures at eBay events.

Sommaire

Part I: eBay Basics
- Hooking Up with Online Technology
- Navigating through eBay
- Signing Up and Getting Started
- Understanding eBay Sales
- Checking Things Out Before Buying
- Bidding to Win
- Completing the Transaction
- Participating in the Community
Part II: Essential Tools
- Researching on eBay
- Researching on the Web
- Efficient Communications for Better Sales
- Simplifying Payment with PayPal
- Using eBay's Management Tools
Part III: Selling Like a Pro
- Be Sure Your Listings Make Cents
- Understanding the Finer Points of Selling
- Listing Your Items for Sale1
- Using eBay's Turbo Lister
- Managing Your Sales on My eBay
- Using PayPal to Organize Your Sales
- Checking Out Payment Alternatives
Part IV: Sourcing Merchandise
- Understanding Online Retailing
- Buying Merchandise Like the Pros
- Selling Other People's Stuff
- Liquidation and Drop-Shipping
Part V: Presenting Your Items
- Your eBay Photo Studio
- Mastering eBay Photography
- Sprucing Up Your Listings with HTML
- Getting Your Photos Ready for eBay
- Getting Your Photos on the Web
Part VI: Promoting Your Goods
- Marketing Your Listings on eBay
- Developing Your Web Site
- Marketing Your Web Site and eBay Store
- Using PayPal to Increase Your Sales
- Getting Advertising Dollars from eBay
Part VII: Storing and Shipping
- Organizing Your Merchandise and Shipping De#Partment
- Shipping without Going Postal
- Insuring Your Item's Delivery
Part VIII: Power Selling
- Upgrading to eBay's Selling Manager
- Mechanizing with Third-#Party Auction Management Tools
- Studying Your Statistics
- Giving Customers Outside Assurance
- Becoming a PowerSeller
- Opening Your eBay Store
Part IX: Office and Legal
- Getting Legal with the State and the Feds
- The Joys of Taxes and Business Reporting
- Using Bookkeeping Software
- Keeping Your Business Secure Online
- Networking Your Office

Voir tout

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Marsha Collier
Collection	For Dummies
Parution	20/05/2005
Nb. de pages	850
Format	19 x 23
Couverture	Broché
Poids	1250g
Intérieur	Noir et Blanc
EAN13	9780764584381
ISBN13	978-0-7645-8438-1