Electronic Commerce Relationships
Trust by Design
Résumé
first book to focus solely on building long-term relationships of trust
between e-commerce buyers, sellers, and partners. It is about specific
techniques you can use to design trust into every e-commerce system and
framework you build.
In E-Commerce Relationships:
Trust By Design, four expert authors presents
no-nonsense techniques for
electronic commerce risk mitigation, trust, control, audit
and security. They
also present an insightful interpretation of the current
state of E-commerce
technology and where it's headed, specifically designed to
help you
anticipate new trust challenges you'll be facing in the
next several years.
Learn how to ensure control and security in E-commerce,
while making
sure these augment the relationship instead of intruding
on it. Understand
the components of trust in E-commerce certainty,
confidentiality, and
privacy and learn how to build systems that deliver all
three. Discover
new audit and compliance techniques that recognize the
fundamental
differences between e-commerce and traditional business
relationships.
Finally, the book presents a detailed case study on the
Secure Electronic
Transaction (SET) standard for e-commerce credit
card
transactions.
For business and IT managers, consultants,
financial professionals, and security specialists who need
to understand the
strategic issues and risks associated with E-commerce.
Table of contents
1. Electronic Commerce and the Concept of Trust.
2. The Dark Side of the Force: The Risks of Electronic
Commerce.
3. Gaining Control of Electronic Commerce.
4. Maintaining the Trust Bond: Certainty, Confidentiality,
and
Privacy.
5. Security: What Are You Protecting and Why?
6. Looking After Business: The Core Components of
Electronic
Commerce.
7. Business First and Safety First: Protecting Electronic
Commerce
Relationships.
8. Auditing for a New Age, New Purpose, and New
Commerce.
9. External Audit Requirements and Regulatory
Compliance.
L'auteur - Peter G. W. Keen
Peter G.W. Keen is president of Keen Innovations and Keen Education. He has served on the faculties of Harvard, Stanford, MIT, Wharton, Duke, and Fordham, as well as Delft, Stockholm, and the London Business School. He is the author of twenty books on business and IT strategy, and an advisory board member for a number of Internet companies.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Prentice Hall |
Auteur(s) | Peter G. W. Keen, Sally Chan |
Parution | 10/11/1999 |
Nb. de pages | 246 |
Format | 17,5 x 23,4 |
Poids | 520g |
EAN13 | 9780130170378 |
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