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Electronic Commerce Relationships

Electronic Commerce Relationships

Trust by Design

Peter G. W. Keen, Sally Chan

246 pages, parution le 10/11/1999


The heart of E-commerce is a single word: trust. This is the
first book to focus solely on building long-term relationships of trust
between e-commerce buyers, sellers, and partners. It is about specific
techniques you can use to design trust into every e-commerce system and
framework you build.

In E-Commerce Relationships:
Trust By Design
, four expert authors presents no-nonsense techniques for
electronic commerce risk mitigation, trust, control, audit and security. They
also present an insightful interpretation of the current state of E-commerce
technology and where it's headed, specifically designed to help you
anticipate new trust challenges you'll be facing in the next several years.
Learn how to ensure control and security in E-commerce, while making
sure these augment the relationship instead of intruding on it. Understand
the components of trust in E-commerce certainty, confidentiality, and
privacy and learn how to build systems that deliver all three. Discover
new audit and compliance techniques that recognize the fundamental
differences between e-commerce and traditional business relationships.
Finally, the book presents a detailed case study on the Secure Electronic
Transaction (SET) standard for e-commerce credit card

For business and IT managers, consultants,
financial professionals, and security specialists who need to understand the
strategic issues and risks associated with E-commerce.

Table of contents

1. Electronic Commerce and the Concept of Trust.
2. The Dark Side of the Force: The Risks of Electronic Commerce.
3. Gaining Control of Electronic Commerce.
4. Maintaining the Trust Bond: Certainty, Confidentiality, and
5. Security: What Are You Protecting and Why?
6. Looking After Business: The Core Components of Electronic
7. Business First and Safety First: Protecting Electronic Commerce
8. Auditing for a New Age, New Purpose, and New Commerce.
9. External Audit Requirements and Regulatory Compliance.

L'auteur - Peter G. W. Keen

Peter G.W. Keen is president of Keen Innovations and Keen Education. He has served on the faculties of Harvard, Stanford, MIT, Wharton, Duke, and Fordham, as well as Delft, Stockholm, and the London Business School. He is the author of twenty books on business and IT strategy, and an advisory board member for a number of Internet companies.

Caractéristiques techniques

Éditeur(s) Prentice Hall
Auteur(s) Peter G. W. Keen, Sally Chan
Parution 10/11/1999
Nb. de pages 246
Format 17,5 x 23,4
Poids 520g
EAN13 9780130170378

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