Exploring Package Design

The Art and Techniques of Designing Exceptional Packaging

Chuck Groth - Collection Exploring

208 pages, parution le 31/07/2005

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Résumé

Exploring Package Design examines the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Troughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

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An essential text for those interested in learning the fundamental concepts and applications of package design.
Leads the reader step by step through the process of package design-from identification of audience, conceptualization, and development to high-quality mock-ups-in a style that is clear, organized, and easy to understand.
A collection of useful package patterns and a revealing history of the field add value to this excellent resource.
Brings concepts and principles to life through informative case studies and insightful interviews with leading package designers.

L'auteur - Chuck Groth

Chuck Groth is an Assistant Professor of Graphic Communications at Meramec College in St. Louis, where he teaches graphic design, drawing for graphics, illustration, and package design. A graphic artist since 1978, he has worked on staff at the Kansas City Star, the Wichita Eagle, and the St. Louis Post-Dispatch and is Director of Groth Graphic Design, a design and illustration studio.

Sommaire

Preface
About the Author
What is Packaging?
Understanding Board Tools and Techniques
Communicating Across Multiple Surfaces
Creating Convincing Mock-Ups
Reproducing Special Processes in the Design Studio
An Introduction to Packaging Templates
Point-of-Purchase Displays
Marketing Yourself as a Package Designer
Putting It All Together
Resources
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Thomson - Delmar Learning
Auteur(s)	Chuck Groth
Collection	Exploring
Parution	31/07/2005
Nb. de pages	208
Format	20 x 25
Couverture	Broché
Poids	612g
Intérieur	Quadri
EAN13	9781401872175
ISBN13	978-1-4018-7217-5