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Facebook marketing

Librairie Eyrolles - Paris 5e

Facebook marketing

Facebook marketing

Leveraging Facebook's Features for Your Marketing Campaigns

Justin Levy, Brian Carter

240 pages, parution le 15/01/2012 (3eme édition)


The Easy, Step-by-Step Guide to Facebook Marketing-100% Updated for Facebook's Newest Features & Best Practices

Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic "page," but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook's most valuable new business features-including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you're an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!

You'll Learn How To:

  • Get started fast with Facebook, even if you're new to it
  • Develop winning Facebook marketing strategies
  • Master new best practices for creating "best in class" Facebook pages
  • Design Facebook ads that drive more clickthroughs at lower cost
  • Reach customers outside Facebook with Facebook Connect and social plugins
  • Use images and other media to personalize your presence and engage visitors
  • Build thriving Facebook communities that promote loyalty and innovation
  • Market to customers on the move via Facebook mobile apps
  • Monitor what your customers are saying in real-time
  • Protect your privacy-and your customers' privacy, too
  • Use Facebook Credits social currency to attract new customers and promote product sampling
  • Track your performance with Facebook Analytics
  • Prepare to profit from tomorrow's Facebook trends and innovations

L'auteur - Brian Carter

Autres livres de Brian Carter

Caractéristiques techniques

Éditeur(s) Que
Auteur(s) Justin Levy, Brian Carter
Parution 15/01/2012
Édition  3eme édition
Nb. de pages 240
Couverture Broché
Intérieur Noir et Blanc
EAN13 9780789741134
ISBN13 978-0-7897-4113-4


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