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Flash Advertising

Librairie Eyrolles - Paris 5e
Indisponible

Flash Advertising

Flash Advertising

288 pages, parution le 30/09/2010

Résumé

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

  • Mastering the myriad of ad specs, deadlines, quality and version control issues
  • Creating ads that balance campaign goals with design constraints
  • Preparing and building ads with team and QC standards
  • Using forms and data in ads without file bloat
  • File optimization techniques for swf files
  • 3rd party rich media technologies that transcend the 30k banner
  • Integrating video into sites and banners
  • Social media applications
  • Trafficking and tracking ads for impressions, interactions, clicks, and conversions
  • Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

  • Real-world examples of rich media ads and AIR applications
  • Industy insider tips and workflows from award winning designers
  • Companion Web site with case studies, and re-usable AS3 and Flex code snippets

L'auteur Jason Fincanon

Jason is a computer animation graduate from The Art Institute of Dallas. He is a senior multimedia developer with Click Here, Inc., one of the nation's largest advertising agencies.

Sommaire

  • Designing campaigns
  • Preparing and building ads
  • Forms and data
  • File optimization
  • Third party rich media technologies
  • Trafficking and tracking your ads
  • Designing the site
  • Preparing and building microsites
  • Driving traffic to the site
  • What is AIR?
  • Designing the application
  • Data, files and user interaction
  • Connectivity
  • Classes
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Caractéristiques techniques du livre "Flash Advertising"

  PAPIER
Éditeur(s) Focal Press
Auteur(s) Jason Fincanon
Parution 30/09/2010
Nb. de pages 288
Couverture Broché
Intérieur Quadri
EAN13 9780240813455
ISBN13 978-0-240-81345-5

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