Flash Advertising

Jason Fincanon

288 pages, parution le 30/09/2010

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Résumé

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

Mastering the myriad of ad specs, deadlines, quality and version control issues
Creating ads that balance campaign goals with design constraints
Preparing and building ads with team and QC standards
Using forms and data in ads without file bloat
File optimization techniques for swf files
3rd party rich media technologies that transcend the 30k banner
Integrating video into sites and banners
Social media applications
Trafficking and tracking ads for impressions, interactions, clicks, and conversions
Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Real-world examples of rich media ads and AIR applications
Industy insider tips and workflows from award winning designers
Companion Web site with case studies, and re-usable AS3 and Flex code snippets

L'auteur - Jason Fincanon

Jason is a computer animation graduate from The Art Institute of Dallas. He is a senior multimedia developer with Click Here, Inc., one of the nation's largest advertising agencies.

Sommaire

Designing campaigns
Preparing and building ads
Forms and data
File optimization
Third party rich media technologies
Trafficking and tracking your ads
Designing the site
Preparing and building microsites
Driving traffic to the site
What is AIR?
Designing the application
Data, files and user interaction
Connectivity
Classes

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Focal Press
Auteur(s)	Jason Fincanon
Parution	30/09/2010
Nb. de pages	288
Couverture	Broché
Intérieur	Quadri
EAN13	9780240813455
ISBN13	978-0-240-81345-5