Illustrated graphic communication styleguide

Summary of contents

• Steps to professional publishing - research and analysis, design, electronic production, name and organize, printing and bindery production
• The graphic communication market - divided by history, divided by reading environment, divided by function or framing, subdivided by output
• categories of printed pieces - fit it together logically
• design levels - what changes the cost - standard level, custom level, premium level, showcase
• today's publishing job titles
• recognizing type
• categories of type - groups, family names, weight and style, standard point sizes, measurements
• selecting type
• using specs - type specifications, paragraph specification, alignment, PA vs
• AA, proofreading techniques
• type and paragraph specifications - single line display type, multiple line display type, choosing body text, determining size and leading, choosing type face for subheads, paragraph specs for body text, paragraph openings
• type faces and their uses - 20 type faces and descriptions
• chart-type faces and when to use them
• shades and colour - uses of shades colour
• the techniques
• ruled lines - positioning rules in the style name
• width length and positioning of rules
• boxes
• textures
• reverse
• tints
• colors - tight or loose register, spot colour - conversion from pantone colour to process printing, adjusting from screen colour to process colour, adjusting for loose register rather than tight register, design choices for colour
• line art and photos - stock line art and photo, redrawing scanned art, file linking, art work that can be revised, cropping and scaling
• handling photographs - continuous tone photographs to halftones, working with a photographer
• The right paper for the right job
• steps to the right paper, paper orders, categories of paper, paper inventory, ink and paper, the colours of colored sheets, paper swatch books, comparisons of weights
• bond paper
• book - text, offset and opaques
• cover
• index and tag
• envelopes
• recycle and rethink
• chart-papers and when to use them
• living with software - make it repeatable, make it simple, be consistent, work smarter not harder, garbage in-garbage out, work backwards, know when to go for help, designing on the screen is designing down, match all levels, be organized
• using grids
• using styles
• using templates
• grow as you work - the critique checklist
• fixing a bad design - revising someone elses file