Integrated Web Design

Building the New Breed of Designer and Developer

Molly E. Holzschlag

218 pages, parution le 04/10/2002

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Résumé

It's about time we called all the web designers and all the web developers into the same room, sat down, and got something straight: LEARN FROM EACH OTHER OR GO BACK TO THE 90s.

Without a balance of technical skill and aesthetic instinct, programmers can be severely limited in their abilities to improve web sites, and designers may fall short of successfully making heavy markup changes. Even in a specialized industry, those who are most empowered, most able to find good jobs and contacts, and most able to adapt to our industry's rapid change, are those with diverse but integrated skills.

This potent little guidebook shows the way toward developing and refining those integrated skill sets, the ones that make you more valuable to your clients, to your employer, to your partners, to whoever has a stake--and a say in the success of--in your future.

In Integrated Web Design, Molly E. Holzschlag, one of the pioneers of web development, aims both barrels of reality at her profession in a unique series of discussions and tutorials that's long overdue, addressing:

--The state of the dualistic profession of web design/development (aka web building)
--Why the concept of integration is paramount to success
--What other leaders in the industry have to say about integrating your skills
--The nuts and bolts of working with logic and creativity as they apply to design and technology:
--How to understand color, shape, space, and typographic design concepts from the perspective of technology
--How to use markup, CSS, scripting, and multimedia from a design perspective
--How to become an innovative web builder and independent thinker in a rapidly changing environment

Stop thinking of yourself as either a web designer or a web developer: You are a web builder, and these are exciting times.

Let Molly and I know how you're doing out there, okay? Cheers, Steve Weiss, executive editor, New Riders. steve.weiss@newriders.com

Contents

WHAT IS INTEGRATION?

1 Challenges to Web Builders
2 The Basis of Integrated Thinking on the Web
3 Profiles of Integration

PART II INTEGRATION PRIMER FOR THE PROGRAMMATICALLY INCLINED

4 Exploring Color
5 Making Space
6 Embracing Shape
7 Using Typography

INTEGRATION PRIMER FOR THE ARTISTICALLY INCLINED

8 The Foundation of Design: Structured Markup
9 The Technology of Design: Cascading Style Sheets
10 Browser-Based Dynamic Technologies
11 Emerging Integration Media: Flash, SVG, SMIL Index

L'auteur - Molly E. Holzschlag

Écrivain, formatrice et designer web, Molly Holzschlag (http://molly.com) est l'auteur de plus de 30 ouvrages sur le design et le développement web. Réputée pour être l'une des plus grandes vulgarisatrices de son domaine, elle fait partie de l'une des femmes les plus influentes sur le Web.

Caractéristiques techniques

	PAPIER
Éditeur(s)	New Riders
Auteur(s)	Molly E. Holzschlag
Parution	04/10/2002
Nb. de pages	218
Format	18 x 23
Couverture	Broché
Poids	425g
Intérieur	Quadri
EAN13	9780735712331