Launching a Successful eBay Store

Ron Mansfield

362 pages, parution le 29/09/2006

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Résumé

Disregard the recent grumbling over recent eBay Store fee hikes. A well-run eBay Store is worth every penny, and can add considerably to your profitability! Recent enhancements to eBay's Store features make running a Store an essential part of successful eBay selling. Stores give you so many new ways to cross-promote your eBay items that running a Store gives you an almost unfair advantage over sellers without one.

When shoppers enter your eBay Store they visit your own private eBay. They see only your items, organized in a way that suites what you sell; and when they use your Store's search feature only your items appear.

Stores can actually reduce your Final Values fees by 75% in some cases. Stores let you organize, showcase, cross-promote and catalog all of your items, (including auctions) in ways that make it easier for shoppers to find and purchase your items.

eBay Stores have come a very long way in the past few years, and when augmented with tools like eBay Express, Selling Manager Pro and Blackthorne, (all discussed in this book), they are poised for astronomical growth. If you are not onboard yet, it's time to get moving. You need a Store, and this book will help you launch and run a great one or bring your existing Store up-to-date.

Launching a Successful eBay Store offers eBay sellers tips, techniques, best practices and resources necessary to have their items gain high visibility on and off of eBay. You'll find out how to set up a new store, choose what to sell in the store, perform store bookkeeping, manage store inventory, promote the store on and off eBay, purchase eBay keywords and more. It will also show you how to take your selling to the next level, while saving money in the process.

L'auteur - Ron Mansfield

Ron Mansfield is a microcomputer consultant and a critically acclaimed author. He has written more than a dozen best-selling computer books with over 2 million copies in print. Ron is a frequent lecturer at national computer seminars and has written hundreds of articles for industry magazines and newsletters.

Sommaire

Why you need an eBay store
Examples of stores, plain and fancy
Types of store selling formats
Sources of items to sell
Designing and building a brand
Setting up your store
Defining store categories
Custom store pages
Automating with selling manager pro (SMP)
Creating listings and templates
Managing your inventory and auctions
Store bookkeeping and QuickBooks
Shipping
Cross-promoting your store on eBay
More promotional help from eBay
Promoting your store outside of eBay
Store referral credits (eBay free discounts)
Getting noticed by search engines
eBay express and other comparison shopping sites
Really simple syndication (RSS)
Selling manager pro summaries
Using store sales reports plus
Using eBay store traffic reports

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Que
Auteur(s)	Ron Mansfield
Parution	29/09/2006
Nb. de pages	362
Format	17,5 x 23
Couverture	Broché
Poids	560g
Intérieur	Noir et Blanc
EAN13	9780789735751
ISBN13	978-0-7897-3575-1