Microsoft First Generation
The Success Secrets of the Visionaries Who Launched a Technology
Résumé
already surpassed all the giants of contemporary capitalism, including General
Electric and IBM, and has achieved a value estimated at nearly $500 billion. How
did Microsoft achieve all of this in so short a time? What was the true nature of the
Microsoft environment in the beginning, and what are the secrets behind its
triumph?
Find the answers here. With Microsoft First
Generation, Cheryl Tsang skillfully
renders recent history in bold, colorful strokes,
highlighting each of the specific
business qualities and entrepreneurial traits that turned
Microsoft's dreams into
reality. Meet the early builders of Microsoft, and step
inside the famous culture of
loyalty, the storied "maniacal work ethic," and the
hardcore world of reckless
risk-taking that remains so integral to the computer
giant's matchless and ongoing
success.
Here, up close and personal, Tsang introduces readers to
twelve members of
Microsoft's mythic first generation, each of whom has
walked away from Microsoft
as a multimillionaire. The collection spans a diverse
collection of creative geniuses
and business wizards, from Bob O'Rear, employee number
seven, who joined the
team in 1977 and wrote the original MS-DOS program on the
first IBM PC; to
bestselling author Russell Borland who, after innocently
answering a help wanted ad
for a technical copywriter in 1980, suddenly became the
mouthpiece of an entire
company, singlehandedly familiarizing the world with
Microsoft products; to Trish
Millines, who began as a software tester in 1988 and then
blazed a trail and effected
lasting change as a powerful advocate for ethnic diversity
in the technological
arena.
Featuring candid appraisals of the idiosyncrasies of
software culture, fascinating
portraits of the enigmatic Bill Gates, and rare
photographs of the company's early
days, Microsoft First Generation uncovers a range
of surprising success
secrets-and reveals, once and for all, exactly what makes
Microsoft tick.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Wiley |
Auteur(s) | Cheryl D. Tsang |
Parution | 15/10/1999 |
Nb. de pages | 252 |
Format | 16 x 23,5 |
Poids | 550g |
EAN13 | 9780471332060 |
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