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Return on design

Librairie Eyrolles - Paris 5e

Return on design

Return on design

Smarter Web design that works

312 pages, parution le 03/06/2003


If you don t understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can t guarantee a return on your Web investment. What can is Return on Design: Smarter Web Design for Hard Times. In these pages, the focus is on the information design essentials that can determine a Web site s success or failure. In seven chapters author Ani Phyo outlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision."

Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in today s cost-conscious economy.


  • Introduction
  • Basics of user-centered interaction design
  • Step 1 What does your site really need ?
  • Step 2 Developing and writing user scenarios
  • Step 3 Designing user-centered content
  • Step 4 Developing a site map and user workflows
  • Step 5 Creating a navigation scheme and page layouts
  • Step 6 Testing a functional prototype
  • Step 7 The ongoing process of user-driven enhancements
  • Glossary
  • Learn more
  • Index

L'auteur Ani Phyo

Ani Phyo is the founder of SmartMonkey Media, a firm specializing since 1994 in Web, print, fashion, and video design. Clients include Paramount Pictures, Microsoft, Apple Computer, ABC Cable Networks, Simon & Shuster and Gymboree. Recognized for her cutting-edge work in Web design and converging media, Ani is also the global director of user experience for bio-technology leader, Baxter.

Caractéristiques techniques du livre "Return on design"

Éditeur(s) New Riders
Auteur(s) Ani Phyo
Parution 03/06/2003
Nb. de pages 312
Format 21,5 x 23,5
Couverture Broché
Poids 590g
Intérieur Noir et Blanc
EAN13 9780201756074
ISBN13 978-0-201-75607-4

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